Viewability targeting in deals

You can create deals that target a minimum viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page. score. This is the percentage probability that an ad will be viewable to the user once it is delivered to the page. For more information about what viewability is and how we measure it, see What is viewability?

The following viewability scores can be targeted in a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs.:

10% or higher	Viewability probability at least 10% of the time
20% or higher	Viewability probability at least 20% of the time
30% or higher	Viewability probability at least 30% of the time
40% or higher	Viewability probability at least 40% of the time
50% or higher	Viewability probability at least 50% of the time
60% or higher	Viewability probability at least 60% of the time
70% or higher	Viewability probability at least 70% of the time
80% or higher	Viewability probability at least 80% of the time
90% or higher	Viewability probability at least 90% of the time

Sometimes a viewability score is not available to be passed in a bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression. because there has not been enough data to measure that impression accurately. In this case, the viewability score is considered to be "unknown" and is included as part of the targeting values during the Beta. After the Beta period, "unknown" will be a targeting option that you can choose to include.

To set up viewability targeting in deals, see the following:

• For publishers, see Create a direct deal.

• For buyers, see Buying Inventory Packages.