You can create deals that target a minimum viewability score. This is the percentage probability that an ad will be viewable to the user once it is delivered to the page. For more information about what viewability is and how we measure it, see What is viewability?
The following viewability scores can be targeted in a deal:
10% or higher | Viewability probability at least 10% of the time |
20% or higher | Viewability probability at least 20% of the time |
30% or higher | Viewability probability at least 30% of the time |
40% or higher | Viewability probability at least 40% of the time |
50% or higher | Viewability probability at least 50% of the time |
60% or higher | Viewability probability at least 60% of the time |
70% or higher | Viewability probability at least 70% of the time |
80% or higher | Viewability probability at least 80% of the time |
90% or higher | Viewability probability at least 90% of the time |
Sometimes a viewability score is not available to be passed in a bid request because there has not been enough data to measure that impression accurately. In this case, the viewability score is considered to be "unknown" and is included as part of the targeting values during the Beta. After the Beta period, "unknown" will be a targeting option that you can choose to include.
To set up viewability targeting in deals, see the following:
For Media Owners, see Create a direct deal.
For buyers, see Buying Inventory Packages.
