Create a report to see average viewability for deals

To help you determine the minimum viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page. targeting value to apply to your deals, you can create a report to gather data on the average viewability of your deals.

  1. Enter your email address and password to log in to the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. at app.indexexchange.com.

  2. If you have more than one account, select the account that you want to access.

  3. Go to Reporting > Reports.
  4. Click CREATE REPORT.

  5. In the Custom Report section, click Create a custom report.

  6. In the Date range drop-down list, it is recommended that you select Fixed range and choose the previous three weeks.

  7. In the Dimensions section, select Deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID and Deal Name.

  8. Note: Specific dimensions and measures are automatically disabled when they cannot be used with another dimension or measure that you have already selected. Only one dimension or measure is required for the report to be valid. For more information about available reporting fields, see Available fields.

  9. In the Measures section, select Average Measured Viewability.

  10. After finalizing the details for your report, choose one of the following options:

    Option Description

    Run

    Choose this option if you want to run the report without saving it first. Once you run the report, you can choose one of the following options:

    • Edit. You can edit the current report before deciding whether to run, save & run, or save the edited report.

    • Save. You can save the current report. For instructions on saving a report, see step 10 below.

    • Download. You can download the current report. For more information about downloading reports, see Download a saved report.

    Save & Run

    Choose this option if you want to save and run the report. For instructions on saving your report, see step 10 below.

    Save

    Choose this option if you want to save the report. For instructions on saving your report, see step 10 below.

  11. Optionally, you can save and schedule the automated delivery of your report. To save your report, complete the following steps:

    1. In the Name field, enter a name for your report.

    2. Optionally, schedule your saved report by choosing your Delivery Schedule, Delivery frequency, Delivery date range, and Recipient emails. For more information about available scheduling options, see Create a custom report.

    3. If you are saving and running your report, click SAVE & RUN. If you are saving your report, click SAVE.

For more information about viewability, see What is viewability? For instructions on creating a report to see viewability for different inventory types, see Create a report to see average viewability for inventory types.