Available fields

Timestamp in UTC (Coordinated Universal Time), rounded to the day.

Timestamp in UTC (Coordinated Universal Time), rounded to the hour.

Timestamp in UTC (Coordinated Universal Time), rounded to the month.

Ad Pods Supply that is monetized through ad breaks, also known as ad pods, which is typically long-form video. Ads for a pod can be requested through a single podded ad request or through multiple slotted ad requests.

The available ad pod duration in a single dynamic ad pod impression opportunity.

Note:

• Shown as dynamic_ad_pod_duration in the Reporting API An Index product that provides aggregated reporting data that can be delivered through email, Amazon S3 bucket, or pulled through the API. The Reporting API allows customers to create their own customized reports and schedule their automated delivery..
• This field is only available for Marketplace Partners The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. and publishers.

The maximum ad pod duration that the publisher The owner of a website or app where advertisements are served. will allow in a dynamic ad pod request, in seconds.

Note:

• Shown as inbound_max_ad_duration in the Reporting API.
• This field is only available for Marketplace Partners and publishers.

The maximum number of ads that the publisher will choose from those sent by Index for a dynamic ad pod request.

Note:

• Shown as dynamic_ad_pod_max_sequence in the Reporting API.
• This field is only available for Marketplace Partners and publishers.

The minimum ad pod duration that the publisher will allow in a dynamic ad pod request, in seconds.

Note:

• Shown as inbound_min_ad_duration in the Reporting API.
• This field is only available for Marketplace Partners and publishers.

The product or service being advertised.

The name of the buyer or agency associated with the bid.

The DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. that represents multiple trading desks.

A unique deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID string that was created for this deal. Corresponds to the OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. deal_id.

The name given to the deal.

Specifies the channel that exchange traffic occurred on. The possible values are:

• open = transactions that transacted in the open market.

• deal = deals that transacted in the private market.

• inventory_packages = deals that transacted using Inventory Packages .

• platform_deal = deals that transacted using Matched Audiences.

• marketplaces = deals that transacted in Index Marketplaces .

The Index Programmatic Guaranteed (PG) deal ID, which indicates that the transaction is associated with a PG deal. If this field is blank, the transaction isn't associated with a PG deal.

2-character ISO country code of the location of the device.

unknown = unrecognized country.

Geographical region. The possible values are:

• EMEA
• APAC
• LATAM
• OTHER
• NA
• UNKNOWN

The type of ad being requested. The possible values for reports containing data before March 1, 2022 are:

• banner
• video
• native
• other

The possible values for reports containing data after March 1, 2022 are:

• banner
• video
• native

A platform-specific mobile application ID. Applicable when the Inventory Channel is In-App.

The name of the browser associated with this impression. The possible values for reports containing data before March 1, 2022 are:

• CHRM

• EDGE

• FIRE

• IEXP

• OPER

• SAFA 

• IAPP

• unknown 

• NETS 

• other

The name of the browser associated with this impression. The possible values for reports containing data after March 1, 2022 are:

• Chrome 

• Edge

• Firefox

• Internet Explorer

• Opera

• Opera Mobile

• Safari

• unknown

• other

• MIUI Browser

• HeyTap Browser

• Samsung Browser

• Steam

• VivoBrowser

• Amazon Silk

• Yandex.Browser

• webOS Browser

• Android Browser

• Chrome Mobile

• HuaweiBrowser

• LG WebOS

The TV channel that the video ad will be displayed on. For example, MTV, HGTV, CNN.

The ISO 639-2 language of the content in the video ad. For example, en, ss, fy.

Indicates if the video ad is livestream. The possible values are: 

• 0 = Video content is not being streamed live

• 1 = Video content is being streamed live

The TV network that the video ad will be displayed on. For example, Viacom, Discovery, CBS.

The content rating for the video impression, as provided by the publisher. The content rating provides guidance about the appropriate audience for the impression. The possible values are:

• G

• PG-13

• TV-G

• TV-MA

• Other

The type of device from which the impression originated. The possible values are:

• mobile/tablet = a mobile device or tablet
• personal_computer = a computer or laptop
• connected_tv = a TV that has built in connection to the internet, such as a Smart TV
• phone = a phone, such as an iPhone
• tablet = a tablet, such as an iPad
• connected_device = a streaming device, or game console, such as a PlayStation
• set_top_box = a type of cable box, such as a Comcast X1 Box

The domain used in the bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression.. Returns the top level domain with a public suffix.

For example:

x.adwords.google.co.uk returns google.co.uk, since co.uk is a public suffix.

Similarly, a bid request made from myblog.blogspot.com returns the same domain, myblog.blogspot.com, since blogspot.com is a public suffix.

Note: This dimension does not apply to in-app traffic. n/a = not applicable.

The Global Placement Identifier (GPID) is the Google Ad Manager ad unit code for the slot request An ad request for a potential impression.. This code is defined by the publisher and passed to DSPs in OpenRTB bid requests. Not available for STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps ad units.

The environment through which the ad is shown. The possible values are:

• web (browser)
• amp (Accelerated Mobile Pages)
• in-app
• protected web: A browser ad that is associated with the Protected Audience API.

  Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

• other

The minimum video ad duration in seconds.

The maximum video ad duration in seconds.

The version of Prebid.js An open-source library for publishers to implement header bidding on their websites and manage multiple header bidding partners. that the publisher is using to send slot requests to Index. The possible versions include:

• 7.x

• 6.x

• 5

• 4

The name of the operating system associated with this impression. The possible values for reports containing data before March 1, 2022 are:

• ANDR 

• IOSP

• LINX

• MACO

• WINP

• other

• unknown

• WIND 

The name of the operating system associated with this impression. The possible values for reports containing data after March 1, 2022 are:

• Android

• Chrome OS

• iOS

• iPad OS

• tvOS

• Linux

• Linux - Ubuntu

• OS X

• other

• Roku OS

• SmartCast OS

• Tizen

• webOS

• unknown

• Windows 10

• Windows 7

• Windows 8

• Windows 8.1

• Windows Vista

• Windows XP

• MacOS

Index site identifier.

The name of the site.

The size of the ad, in pixels, being requested.

• If display, the value is the width x height of the creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. in pixels.

• If video, the value is the width x height of the video player in pixels.

• n/a = a native ad that doesn't have a corresponding video player size

• other = the size is unknown

Note: This metric should only be used in relation to impressions and ad spend and not for bid or slot cycle metrics.

The integration type of the incoming request. The possible values are:

• direct = publisher is using a direct, tag-based integration option
• adapter = publisher is using Index inside a third-party wrapper
• wrapper = publisher is using the IX Library
• ebda = publisher is using Google Open Bidding
• enterprise = publisher is integrated through a server-to-server OpenRTB connection
• other

For more information about Index's integration options, see Integrating with Index.

Specifies whether the user can skip the video. Possible values are:

• True = Video is skippable

• False = Video is not skippable

The type of placement associated with a video impression. This information comes from the video.placement field in an OpenRTB bid request. The possible values for reports containing data before June 20, 2023 are:

The type of placement associated with a video impression. The possible values are:

• In-stream = A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials.

• In-article = A video that loads and plays dynamically between paragraphs of editorial content, and exists as a standalone Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating. branded message.

• In-feed = A video that displays in content, social, or product feeds.

• Floating Placement = A video that covers the entire or a portion of the screen area, and is always visible even when the user is scrolling on the screen.

• In-banner = A video that exists within a web banner that uses the banner space to deliver a video experience.

• Unknown = The video placement is unknown.

• Other = The video placement is something other than the above options.

The type of placement associated with a video impression, in accordance with the updated IAB Digital Video Guidelines. This information may come from the video.placement field or the video.plcmt field in an OpenRTB bid request. The possible values for reports containing data after June 20, 2023 are:

• In-stream = A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials.

• In-article = A video that loads and plays dynamically between paragraphs of editorial content, and exists as a standalone branded message.

• In-feed = A video that displays in content, social, or product feeds.

• Floating Placement = A video that covers the entire or a portion of the screen area, and is always visible even when the user is scrolling on the screen.

• In-banner = A video that exists within a web banner that uses the banner space to deliver a video experience.

• Accompanying content = Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content. The video player loads and plays before, between, or after paragraphs of text or graphical content, and starts playing only when it enters the viewport.

• Interstitial = An ad that covers the entire screen of the device/host app.

• No content/standalone = Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.

• Unknown = The video placement is unknown.

• Other = The video placement is something other than the above options.

Specifies how and when the video ad begins playing. Possible values are: 

• 1 = Loads on the page with the sound on

• 2 = Loads on the page with the sound off

• 3 = Loads with the sound on upon on user click

• 4 = Loads with the sound on upon user mouse over

• 5 = Loads with the sound on upon entering the user's viewport

• 6 = Loads with the sound off upon entering the user's viewport

Marketplace

The Marketplace Owner Also known as a Marketplace Partner. This term is used in reporting metrics to represent the owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a media agency, a data provider, or retail media network. account name.

Unique ID of the Marketplace Owner account.

The internal Index deal ID targeted by a Marketplace Package on an impression.

Note:

• This dimension only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

• This field is only available for Marketplace Partners and publishers.

The name of the deal targeted by a Marketplace Package on an impression.

Note:

• This dimension only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

• This field is only available for Marketplace Partners and publishers.

Privacy Sandbox

Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

The CMA (Competition and Markets Authority) label associated with the request. A CMA label is used to identify which Chrome-facilitated testing mode the device sending the request is associated with.

If the request does not include the CMA label:

• omitted = The CMA label was not sent in the request but the impression is considered eligible for the Protected Audience API.

The possible labels for Mode A traffic are:

• control_1.1 = This label is applied to 0.25% of stable traffic

• control_1.2 = This label is applied to 0.25% of stable traffic

• control_1.3 = This label is applied to 0.25% of stable traffic

• control_1.4 = This label is applied to 0.25% of stable traffic

• label_only_1 = This label is applied to 1.5% of stable traffic

• label_only_2 = This label is applied to 1.5% of stable traffic

• label_only_3 = This label is applied to 1.5% of stable traffic

• label_only_4 = This label is applied to 1.5% of stable traffic

• label_only_5 = This label is applied to 1.5% of stable traffic

The possible labels for Mode B traffic are:

• treatment_1.1 = This label is applied to 0.25% of stable traffic

• treatment_1.2 = This label is applied to 0.25% of stable traffic

• treatment_1.3 = This label is applied to 0.25% of stable traffic

• control_2 = This label is applied to 0.25% of stable traffic

For a CSV file that contains the CMA label to Mode mappings, see: CMA label mapping.

For more information on Chrome testing modes, see Google's documentation on Chrome-facilitated testing.

For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.

Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

The Protected Audience status specifies how Index responded to an incoming impression opportunity that is considered eligible for an on-device Protected Audience auction. An impression is considered eligible when the publisher sends a flag (ae = 1) in the OpenRTB Imp Extension object. The possible values are:

• 0 = The publisher did not send the ae = 1 flag

• 1 = The publisher sent the ae = 1 flag but we did not return the auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object

• 2 = The publisher sent the ae = 1 flag and we returned an auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object

• -1 = All other cases

For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.

The Topics API interest group Topic Name that was included in the ad request. For example, Pets & Animals/Pets/Dogs.

The ID of the interest group topic associated with the Topic Name that was included in the ad request. For example, the Topic Name Pets & Animals/Pets/Dogs is Topic ID 268.

The Topics API topic taxonomy version for the Topic ID and Topic Name that was included in the ad request. For example, taxonomy_v2.

Segments

The Index-generated segment ID targeted by a deal on an impression.

Note: This field is only available for Marketplace Partners and publishers.

Specifies whether the segment was used for inclusion or exclusion targeting on an impression. The possible values are:

• 0 = This segment was used for exclusion targeting on a deal.

• 1 = This segment was used for inclusion targeting on a deal.

Note: This field is only available for Marketplace Partners and publishers.

The name of the data provider or data partner that supplied the segment data.

Note: This field is only available for Marketplace Partners and publishers.

The external ID of the segment as assigned by the data provider. This is the segment ID used outside of the Index system, while the index_segment_id is the Index-generated segment ID.

Note: This field is only available for Marketplace Partners and publishers.

The ID of the account that owns or provides the data for the segment matched on an impression.

Note: This field is only available for Marketplace Partners and publishers.

The name of the account that owns or provides the data for the segment matched on an impression.

Note: This field is only available for Marketplace Partners and publishers.

The name of the segment that was targeted by a deal on an impression.

Note: This field is only available for Marketplace Partners and publishers.

The publisher revenue share, or, the percent of ad spend Index pays out to the publisher. This is a fraction between 0 and 1; when multiplied by 100, you get the percentage value. For example, 0.75 means that 75% of ad spend goes to the publisher.

Note: This field can only be included if Partner Name is also included.

Specifies whether the transaction was involved in the Buyer Volume Incentives program. Possible values:

• yes = The program was applied to the transaction

• no = The program was not applied to the transaction

Bid Below Floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. in Seconds

The total ad pod duration from bid_below_floor events, in seconds.

Note: This field is only available for Marketplace Partners and publishers.

Bid Blocked in Seconds

The total ad pod duration from bid_blocked events, in seconds.

Note: This field is only available for Marketplace Partners and publishers.

Bid Chosen in Seconds

The total ad pod duration in dynamic ad pod bid responses that were submitted to the ad server A platform that manages, stores, and delivers advertisements to a publisher's site. as candidates to potentially win one or more impressions, in seconds.

Note: This field is only available for Marketplace Partners and publishers.

Bid Eligible in Seconds

The total ad pod duration in dynamic ad pod bid responses that had no blocks and were eligible to compete in the auction, in seconds.

Note: This field is only available for Marketplace Partners and publishers.

Bid in Review in Seconds

The total ad pod duration from bid_in_review events, in seconds.

Note: This field is only available for Marketplace Partners and publishers.

Filled Pod Duration

The total amount of time filled in dynamic ad pod impression opportunities, in seconds.

Note:

• Shown as seconds_filled in the Reporting API.
• This field is only available for Marketplace Partners and publishers.

Pod Requests

The total number of dynamic ad pod requests for potential impressions.

Note: This field is only available for Marketplace Partners and publishers.

Pod Valid

The total number of dynamic ad pod requests that returned at least one bid to the publisher.

Note: This field is only available for Marketplace Partners and publishers.

The total amount of time available in all dynamic ad pod impression opportunities, in seconds.

Note:

• Shown as total_available_pod_duration in the Reporting API.
• This field is only available for Marketplace Partners and publishers.

Ad Server Win Rate A percentage, calculated as number of bids won by DSPs divided by the number of bids submitted.

Rate of impressions served from the number of bids that were sent to the ad server.

Calculation: Impressions / Bid Chosen

Bid Below Floor

Count of bid responses received that was below the floor price set for the auction.

Bid Below Floor Opportunity

Sum of bid prices from Bid Below Floor events.

Bid Blocked

Count of bid requests that were blocked because of the publisher's creative settings.

Bid Blocked Opportunity

Sum of bid prices from Bid Blocked events.

Bid Chosen

Count of bids in a given auction that were submitted to the ad server as candidates to potentially win an impression.

Note: Bid Chosen and Bid Eligible are mutually exclusive.

Bid Chosen Opportunity

Sum of CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. bid prices from Bid Chosen events.

Bid Eligible

Count of bid responses that had no blocks and were eligible to compete in the auction. Unlike Bid Chosen responses, eligible bids are not the highest bid of a given auction, and are therefore not sent to the ad server.

Bid Eligible Opportunity

Sum of bid prices from Bid Eligible events.

Bid Error

Count of times Index received a response containing an error from the bidder.

Bid In Review

Count of times a bid response An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale. was received that contained a campaign A collection of multiple ads in different formats. that is currently waiting to be reviewed or audited.

Bid In Review Opportunity

Sum of bid prices from Bid In Review events.

Bid Pass

Count of times a bidder passed on a bid request. It's populated when there is a "no bid" response from a downstream partner.

Bid Request

Count of OpenRTB bid requests sent to a downstream partner (DSP or bidder) requesting a response for potential impressions.

Bid Timeout

Count of times a bid response was not received during the designated timeout window. It's populated when Index can determine that a partner timed out.

Competing Bids

Total number of bids that were candidates to compete in the auction.

Calculation: Bid Eligible + Bid Chosen

DSP Bid Rate

The rate that Index received responses from the bid requests that Index sent.

Calculation: (Bid in Review + Bid Blocked + Bid Eligible + Bid Chosen + Bid Below Floor + Bid Error) / Bid Requests

DSP Win Rate

Percentage of impressions served from all bids.

Calculation: Impressions / Total Bids

Total Bid Opportunity

Sum of all Bid Opportunity responses + Ad Spend.

Total Bids

Total number of bids, regardless of whether they were ever candidates to compete in an auction.

Calculation: Bid In Review + Bid Blocked + Bid Eligible + Bid Chosen + Bid Below Floor + Bid Error

Ad Spend

Gross revenue for the publisher before share.

Buyer Volume Incentives - Savings Amount

The savings amount the buyer realizes by participating in the Buyer Volume Incentives program.

Note: If the buyer is not participating in the program, or if other discounts are already applied, the value will be 0.000000

CPM

The cost per 1000 impressions.

Calculation: sum (Ad Spend) / sum ( Impressions) * 1000

Deal Ad Spend

Gross revenue associated with private marketplace activity, transacted on Deal ID.

Deal CPM

The cost per 1000 impressions, specific to a deal.

Calculation: sum (Deal Ad Spend) / sum (Deal Impressions) * 1000

Deal eCPM Effective Cost Per Mille (eCPM). A publisher metric used as an estimate of the revenue publishers receive for every thousand ad impressions. It allows publishers to compare the effectiveness of different types of advertising and optimize to increase revenue. eCPM is calculated as (Total Earnings / Impressions) x 1000. eCPM is essentially the same as revenue per mille (RPM).

The net cost per 1000 impressions, specific to a deal.

Calculation: sum (Deal Publisher Payment) / sum (Deal Impressions) * 1000

Deal Media Spend

The amount a buyer owes to Index for private market (deal) ad inventory purchased through the exchange.

Note: For publishers, Marketplace data is only available if the Marketplace Owner has opted to share this data.

Deal Publisher Payment

Net revenue associated with private marketplace activity, transacted on a Deal ID.

Discount Amount

The dollar amount that a publisher has discounted the final price of the deal transaction. The percentage discount is set by the publisher on the deal as a spend incentive. Bids with this deal setting compete as normal and the discount set by the publisher is applied upon auction win.

eCPM

The net cost per 1000 impressions.

Calculation: sum (Publisher Payment) / (Impressions) * 1000

Media Spend

The amount a buyer owes to Index for ad inventory purchased through the exchange.

Note: For publishers, this metric is only available if the Marketplace Owner has opted to share this data.

Open Ad Spend

The publisher's gross revenue associated with open marketplace activity.

Open Media Spend

The amount a buyer owes to Index for open market ad inventory purchased through the exchange.

Open Publisher Payment

The publisher's net revenue associated with open marketplace activity.

Publisher Payment

The publisher's net revenue.

Note: This field is only available when the publisher has opted to share revenue, otherwise the value is omitted.

Average Measured Viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page.

The average measured viewability.

Calculation: Average Measured Viewability = Total Viewable Impressions / Total Measured Impressions.

Note: This metric is only available on or after July 1, 2022.

For more information about what viewability is and how we measure it, see What is viewability?

Click-through rate (CTR) CTR measures the percentage of times an ad was clicked.

The estimated percentage of times that an ad was clicked as measured by Index.

Calculation: Clicks / Measurable Clicks

For more information about how Index calculates the click-through rate (CTR), see Targeting click-through rate (CTR) in a deal (Alpha) .

Clicks

The estimated total number of click tracking events for the impression as measured by Index.

Deal Impressions

Total impressions rendered that transacted on a Deal ID.

Impressions

Count of impressions, including deal impressions. An impression occurs when an auction is won in the ad server and a creative is served on a page.

Measurable Click Impressions

The estimated total number of impressions where click tracking events could be measured by Index.

Open Impressions

The total number of open market impressions that were actually rendered.

Total Measured Impressions (Viewability)

The total number of impressions that Index was able to gather viewability data for.

Note: This metric is only available on or after July 1, 2022.

For more information about what viewability is and how we measure it, see What is viewability?

Total Viewable Impressions

The total number of impressions measured that were viewable as defined by the IAB Interactive Advertising Bureau (IAB). An advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Viewability Standard.

Note: This metric is only available on or after July 1, 2022.

For more information about what viewability is and how we measure it, see What is viewability?

Marketplace CPM

Marketplace Media Spend per 1000 marketplace impressions. The calculation is:

(1000 x Marketplace Media Spend) / Marketplace Impressions

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Index Fee

Index's portion of the Marketplace Total Fee.

Note: As of April 24, 2025, the Marketplace Index Fee field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the publisher level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.

Marketplace Index Fee (%)

The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Index Fee / Marketplace Media Spend

Note: As of April 24, 2025, the Marketplace Index Fee (%) field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the publisher level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.

Marketplace Media Spend

The portion of the Media Spend a buyer transacts through a Marketplace on the exchange.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Owner Fee

The Marketplace Owner's portion of the Marketplace Total Fee.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Owner Fee (%)

The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Owner Fee / Marketplace Media Spend

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Publisher Spend

The portion of the Marketplace Media Spend designated for the seller A supply partner that sells their own inventory or on behalf of a publisher. prior to the deduction of any additional fees approved by sellers.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Total Fee

The total fees taken within the Marketplace Platform .

Calculation: Marketplace Total Fee = Marketplace Owner Fee + Marketplace Vendor Fee

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Total Fee (%)

The total monetary fees taken within the Marketplace as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Total Fee / Marketplace Media Spend

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Vendor Fee

The Marketplace Vendor's portion of the Marketplace Total Fee.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Slot Error

Count of slot requests that could not be serviced due to an unexpected error.

Slot Pass

Count of slot requests that were evaluated but not passed on to DSPs in the form of bid requests.

Slot Request

Count of incoming slot requests for a potential impression. A single slot request is transformed into multiple bid requests that are sent to each DSP that would want to bid on this impression.

Slot Timeout

Count of slot requests that could not be serviced due to no demand being available when the publisher-configured timeout expired.

Slot Valid

Count of slot requests that resulted with at least one bid being returned to the publisher.

Measurable Video Playback

The total number of impressions where first quartile, midpoint, third quartile, and complete quartile events could be measured.

Video Complete

The estimated total number of video impressions that played to completion as measured by Index.

Note: The values include previous events. For example, a video that is played to completion gets logged under Video First Quartile, Video Midpoint, Video Third Quartile, and Video Complete.

Video completion rate The percentage of video advertisements that play to completion. Also known as view through rate and video completion rate. (VCR)

The estimated percentage of video impressions that played to completion as measured by Index.

Calculation: Video Complete / Measurable Video Playback

For more information about how Index calculates the video completion rate (VCR), see Targeting video completion rate (VCR) in a deal (Alpha).

Video First Quartile

The estimated total number of video impressions that played for at least 25% of the total duration as measured by Index.

Video Midpoint

The total number of video impressions measured that played for at least 50% of the total duration as measured by Index.

Note: The values include previous events. For example, when 25% of the video is viewed, it gets logged under Video First Quartile and when it reaches 50%, it gets logged under Video First Quartile and Video Midpoint.

Video Third Quartile

The estimated total number of video impressions that played for at least 75% of the total duration as measured by Index.

Note: The values include previous events. For example, when 75% of the video is viewed, it gets logged under Video First Quartile, Video Midpoint, and Video Third Quartile .