Available fields

Timestamp in UTC (Coordinated Universal Time), rounded to the day.

Timestamp in UTC (Coordinated Universal Time), rounded to the hour.

Timestamp in UTC (Coordinated Universal Time), rounded to the month.

The product or service being advertised.

The name of the buyer or agency associated with the bid.

The DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. that represents multiple trading desks.

The ID of the buyer or agency associated with the bid.

A unique deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. ID string that was created for this deal. Corresponds to the OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. deal_id.

The name given to the deal.

Specifies the channel that exchange traffic occurred on. The possible values are:

• open = transactions that transacted in the open market.

• deal = deals that transacted in the private market.

• inventory_packages = deals that transacted using Inventory Packages .

• platform_deal = deals that transacted using Matched Audiences.

• marketplaces = deals that transacted in Index Marketplaces .

2-character ISO country code of the location of the device.

unknown = unrecognized country.

Geographical region. The possible values are:

• EMEA
• APAC
• LATAM
• OTHER
• NA
• UNKNOWN

The type of ad being requested. The possible values for reports containing data before March 1, 2022 are:

• banner
• video
• native
• other

The possible values for reports containing data after March 1, 2022 are:

• banner
• video
• native

The type of device from which the impression originated. The possible values are:

• mobile/tablet = a mobile device or tablet
• personal_computer = a computer or laptop
• connected_tv = a TV that has built in connection to the internet, such as a Smart TV
• phone = a phone, such as an iPhone
• tablet = a tablet, such as an iPad
• connected_device = a streaming device, or game console, such as a PlayStation
• set_top_box = a type of cable box, such as a Comcast X1 Box

The domain used in the bid request An OpenRTB request that is sent from a supply-side platform (SSP) or ad exchange to the DSP requesting a bid response for potential impressions. A bid request contains information about the impression that allows the DSP to decide whether to bid on the impression.. Returns the top level domain with a public suffix.

For example:

x.adwords.google.co.uk returns google.co.uk, since co.uk is a public suffix.

Similarly, a bid request made from myblog.blogspot.com returns the same domain, myblog.blogspot.com, since blogspot.com is a public suffix.

Note: This dimension does not apply to in-app traffic. n/a = not applicable.

The Global Placement Identifier (GPID) is the Google Ad Manager ad unit code for the slot request An ad request for a potential impression.. This code is defined by the publisher The owner of a website or app where advertisements are served. and passed to DSPs in OpenRTB bid requests. Not available for STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps ad units.

The environment through which the ad is shown. The possible values are:

• web (browser)
• amp (Accelerated Mobile Pages)
• in-app
• protected web: A browser ad that is associated with the Protected Audience API.

  Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

• other

Index publisher identifier.

Index site identifier.

The name of the site.

The size of the ad, in pixels, being requested.

• If display, the value is the width x height of the creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. in pixels.

• If video, the value is the width x height of the video player in pixels.

• n/a = a native ad that doesn't have a corresponding video player size

• other = the size is unknown

Note: This metric should only be used in relation to impressions and ad spend and not for bid or slot cycle metrics.

The integration type of the incoming request. The possible values are:

• direct = publisher is using a direct, tag-based integration option
• adapter = publisher is using Index inside a third-party wrapper
• wrapper = publisher is using the IX Library
• ebda = publisher is using Google Open Bidding
• enterprise = publisher is integrated through a server-to-server OpenRTB connection
• other

For more information about Index's integration options, see Integrating with Index.

The publisher name.

Marketplace

The Marketplace Owner Also known as a Marketplace Partner. This term is used in reporting metrics to represent the owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a media agency, a data provider, or retail media network. account name.

Unique ID of the Marketplace Owner account.

Privacy Sandbox

Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

The CMA (Competition and Markets Authority) label associated with the request. A CMA label is used to identify which Chrome-facilitated testing mode the device sending the request is associated with.

If the request does not include the CMA label:

• omitted = The CMA label was not sent in the request but the impression is considered eligible for the Protected Audience API.

The possible labels for Mode A traffic are:

• control_1.1 = This label is applied to 0.25% of stable traffic

• control_1.2 = This label is applied to 0.25% of stable traffic

• control_1.3 = This label is applied to 0.25% of stable traffic

• control_1.4 = This label is applied to 0.25% of stable traffic

• label_only_1 = This label is applied to 1.5% of stable traffic

• label_only_2 = This label is applied to 1.5% of stable traffic

• label_only_3 = This label is applied to 1.5% of stable traffic

• label_only_4 = This label is applied to 1.5% of stable traffic

• label_only_5 = This label is applied to 1.5% of stable traffic

The possible labels for Mode B traffic are:

• treatment_1.1 = This label is applied to 0.25% of stable traffic

• treatment_1.2 = This label is applied to 0.25% of stable traffic

• treatment_1.3 = This label is applied to 0.25% of stable traffic

• control_2 = This label is applied to 0.25% of stable traffic

For a CSV file that contains the CMA label to Mode mappings, see: CMA label mapping.

For more information on Chrome testing modes, see Google's documentation on Chrome-facilitated testing.

For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.

Info: Starting in June 2025, Index is pausing support for the Protected Audience API. As a result, this field will no longer generate new data.

The Protected Audience status specifies how Index responded to an incoming impression opportunity that is considered eligible for an on-device Protected Audience auction. An impression is considered eligible when the publisher sends a flag (ae = 1) in the OpenRTB Imp Extension object. The possible values are:

• 0 = The publisher did not send the ae = 1 flag

• 1 = The publisher sent the ae = 1 flag but we did not return the auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object

• 2 = The publisher sent the ae = 1 flag and we returned an auction configuration object in the protectedAudienceAuctionConfigs field in the OpenRTB response extension object

• -1 = All other cases

For more information on Index and Privacy Sandbox, see Use Google's Privacy Sandbox APIs with Index.

The publisher revenue share, or, the percent of ad spend Index pays out to the publisher. This is a fraction between 0 and 1; when multiplied by 100, you get the percentage value. For example, 0.75 means that 75% of ad spend goes to the publisher.

Note: This field can only be included if Partner Name is also included.

Specifies whether the transaction was involved in the Buyer Volume Incentives program. Possible values:

• yes = The program was applied to the transaction

• no = The program was not applied to the transaction

The configured Index percentage as a decimal from 0-1 of the transaction revenue applied at the time of the auction, before accounting for any savings programs.

Calculation: 1 - Publisher Revenue Share

Note: This field is only available when the publisher has opted to share revenue, otherwise the value is omitted.

Specifies whether an XFR rate was applied on the transaction.

Ad Server A platform that manages, stores, and delivers advertisements to a publisher's site. Win Rate A percentage, calculated as number of bids won by DSPs divided by the number of bids submitted.

Rate of impressions served from the number of bids that were sent to the ad server.

Calculation: Impressions / Bid Chosen

Bid Below Floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory.

Count of bid responses received that was below the floor price set for the auction.

Bid Below Floor Opportunity

Sum of bid prices from Bid Below Floor events.

Bid Blocked

Count of bid requests that were blocked because of the publisher's creative settings.

Bid Blocked Opportunity

Sum of bid prices from Bid Blocked events.

Bid Chosen

Count of bids in a given auction that were submitted to the ad server as candidates to potentially win an impression.

Note: Bid Chosen and Bid Eligible are mutually exclusive.

Bid Chosen Opportunity

Sum of CPM Cost Per Thousand (CPM). A pricing structure for buying impressions and is the cost of serving an advertisement 1,000 times. Also known as Cost Per Mille (where M represents 1,000 in Roman numerals) or Cents Per Mille. bid prices from Bid Chosen events.

Bid Eligible

Count of bid responses that had no blocks and were eligible to compete in the auction. Unlike Bid Chosen responses, eligible bids are not the highest bid of a given auction, and are therefore not sent to the ad server.

Bid Eligible Opportunity

Sum of bid prices from Bid Eligible events.

Bid In Review

Count of times a bid response An OpenRTB response that is sent by the DSP in response to the SSP's or ad exchange's bid request. It is an event directed back to the seller expressing a valuation for the request and conditions of sale. was received that contained a campaign A collection of multiple ads in different formats. that is currently waiting to be reviewed or audited.

Bid In Review Opportunity

Sum of bid prices from Bid In Review events.

Competing Bids

Total number of bids that were candidates to compete in the auction.

Calculation: Bid Eligible + Bid Chosen

Ad Spend

Gross revenue for the publisher before share.

Buyer Volume Incentives - Savings Amount

The savings amount the buyer realizes by participating in the Buyer Volume Incentives program.

Note: If the buyer is not participating in the program, or if other discounts are already applied, the value will be 0.000000

CPM

The cost per 1000 impressions.

Calculation: sum (Ad Spend) / sum ( Impressions) * 1000

Deal Ad Spend

Gross revenue associated with private marketplace activity, transacted on Deal ID.

Deal CPM

The cost per 1000 impressions, specific to a deal.

Calculation: sum (Deal Ad Spend) / sum (Deal Impressions) * 1000

Deal Media Spend

The amount a buyer owes to Index for private market (deal) ad inventory purchased through the exchange.

Note: For publishers, Marketplace data is only available if the Marketplace Owner has opted to share this data.

Deal Publisher Payment

Net revenue associated with private marketplace activity, transacted on a Deal ID.

Discount Amount

The dollar amount that a publisher has discounted the final price of the deal transaction. The percentage discount is set by the publisher on the deal as a spend incentive. Bids with this deal setting compete as normal and the discount set by the publisher is applied upon auction win.

Media Spend

The amount a buyer owes to Index for ad inventory purchased through the exchange.

Note: For publishers, this metric is only available if the Marketplace Owner has opted to share this data.

Open Ad Spend

The publisher's gross revenue associated with open marketplace activity.

Open Media Spend

The amount a buyer owes to Index for open market ad inventory purchased through the exchange.

Publisher Payment

The publisher's net revenue.

Note: This field is only available when the publisher has opted to share revenue, otherwise the value is omitted.

Click-through rate (CTR) CTR measures the percentage of times an ad was clicked.

The estimated percentage of times that an ad was clicked as measured by Index.

Calculation: Clicks / Measurable Clicks

For more information about how Index calculates the click-through rate (CTR), see Targeting click-through rate (CTR) in Inventory Packages (Alpha) .

Clicks

The estimated total number of click tracking events for the impression as measured by Index.

Deal Impressions

Total impressions rendered that transacted on a Deal ID.

Impressions

Count of impressions, including deal impressions. An impression occurs when an auction is won in the ad server and a creative is served on a page.

Measurable Click Impressions

The estimated total number of impressions where click tracking events could be measured by Index.

Open Impressions

The total number of open market impressions that were actually rendered.

Marketplace CPM

Marketplace Media Spend per 1000 marketplace impressions. The calculation is:

(1000 x Marketplace Media Spend) / Marketplace Impressions

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Index Fee

Index's portion of the Marketplace Total Fee.

Note: As of April 24, 2025, the Marketplace Index Fee field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the publisher level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.

Marketplace Index Fee (%)

The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Index Fee / Marketplace Media Spend

Note: As of April 24, 2025, the Marketplace Index Fee (%) field has been deprecated. The feature to apply the Index fee at the Marketplace level instead of the publisher level has never been used. We have deprecated this functionality while maintaining the fields in existing reports for backwards compatibility.

Marketplace Media Spend

The portion of the Media Spend a buyer transacts through a Marketplace on the exchange.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Owner Fee

The Marketplace Owner's portion of the Marketplace Total Fee.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Owner Fee (%)

The Marketplace Owner's portion of the Marketplace Total Fee as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Owner Fee / Marketplace Media Spend

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Publisher Spend

The portion of the Marketplace Media Spend designated for the seller A supply partner that sells their own inventory or on behalf of a publisher. prior to the deduction of any additional fees approved by sellers.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Total Fee

The total fees taken within the Marketplace Platform .

Calculation: Marketplace Total Fee = Marketplace Owner Fee + Marketplace Vendor Fee

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Total Fee (%)

The total monetary fees taken within the Marketplace as a percent (as a decimal from 0 to 1) of Marketplace Media Spend.

Calculation: Marketplace Total Fee / Marketplace Media Spend

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Marketplace Vendor Fee

The Marketplace Vendor's portion of the Marketplace Total Fee.

Note: This metric only exists for impressions transacted through a Marketplace and is only available if the Marketplace Owner has opted to share this data.

Measurable Video Playback

The total number of impressions where first quartile, midpoint, third quartile, and complete quartile events could be measured.

Video Complete

The estimated total number of video impressions that played to completion as measured by Index.

Note: The values include previous events. For example, a video that is played to completion gets logged under Video First Quartile, Video Midpoint, Video Third Quartile, and Video Complete.

Video completion rate The percentage of video advertisements that play to completion. Also known as view through rate and video completion rate. (VCR)

The estimated percentage of video impressions that played to completion as measured by Index.

Calculation: Video Complete / Measurable Video Playback

For more information about how Index calculates the video completion rate (VCR), see Targeting video completion rate (VCR) in Inventory Packages (Alpha).

Video First Quartile

The estimated total number of video impressions that played for at least 25% of the total duration as measured by Index.

Video Midpoint

The total number of video impressions measured that played for at least 50% of the total duration as measured by Index.

Note: The values include previous events. For example, when 25% of the video is viewed, it gets logged under Video First Quartile and when it reaches 50%, it gets logged under Video First Quartile and Video Midpoint.

Video Third Quartile

The estimated total number of video impressions that played for at least 75% of the total duration as measured by Index.

Note: The values include previous events. For example, when 75% of the video is viewed, it gets logged under Video First Quartile, Video Midpoint, and Video Third Quartile .