To make creating or editing deals more efficient and consistent, you can create inventory groups or targeting presets that can be applied to multiple deals. Inventory groups and targeting presets differ as follows:
| TARGETING MANAGEMENT OPTION | DESCRIPTION |
|---|---|
|
Inventory group |
Use this option when you want to create a centrally managed list of site IDs that you can apply to multiple deals. If a change is made to the inventory group, this change is cascaded to all deals that target this inventory group. For more information about how to create an inventory group, see Create an inventory group. |
|
Targeting preset |
Use this option when you want to create a list of site IDs that can quickly be applied to a deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. like a template. If a change is made to the preset, this update does NOT get cascaded to all deals that you created using the preset. For more information about how to create a targeting preset, see Create a targeting preset. |
Note: These options are only available for Direct deals. For more information about Direct deals, see Creating a new Direct deal.
