Viewing performance data for deals

Index Exchange (Index) provides the following tools that you can use to gather performance data and make informed decisions about your deals.

Reporting option	Type of reporting data available
Deals Dashboard	Deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. net revenue data. Total deal impressions count and deal eCPM Effective Cost Per Mille (eCPM). A publisher metric used as an estimate of the revenue publishers receive for every thousand ad impressions. It allows publishers to compare the effectiveness of different types of advertising and optimize to increase revenue. eCPM is calculated as (Total Earnings / Impressions) x 1000. eCPM is essentially the same as revenue per mille (RPM). data. Overviews of top spending deals, buyers, and brands. Detailed bid cycle data that can be filtered by deal name, deal ID, DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. name, domain, creative type A classification of ads based on behavior. Describes the properties of the advertisement creative. Available formats include: standard, expandable, overlay/voken, in-banner video, survey, audio, and video., device type, inventory channel, domain, and site name.
Reports in the Index UI	Granular feedback on a variety of measures, such as deal-based ad spend, total impressions, total revenue, bid timeouts, and blocked bids. Detailed deal-based reports that you can create, schedule and manage using the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings..
Deals Activity Tab	High-level performance metrics on how your individual deals are performing, including the target match rate, viewability A measure of how often an impression is actually seen by a user. For example, an ad that is served at the bottom of a page that requires a user to scroll to see it will likely have a lower viewability score than an ad that loads at the top of a page. scores, video completion rates, campaign A collection of multiple ads in different formats. bidding activity, spend, and blocked bids. Troubleshooting tests give you instant feedback on how your deal is performing and if bidding activity is occurring or not.
Reporting API	Granular feedback on a variety of measures, such as deal-based ad spend, total impressions, total revenue, bid timeouts, and blocked bids. Aggregated deal-based reporting data that can be delivered through email, Amazon S3 bucket, or pulled through the API.