Use the following best practices when configuring a Marketplace Package for the 2026 U.S. midterm elections. These recommendations can help you access inventory curated for political campaigns while maximizing reach.
For instructions on creating a Marketplace Package, see Create a Marketplace Package.
Start with inventory curated for political campaigns
Select a Deal
A private auction that allows media owners to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. with Publishers that packages inventory curated for political campaigns. These featured deals make it easier to launch political campaigns without identifying individual publishers yourself.
In the Targeting section, expand Publishers or Deals with Publishers, select Target deals with publishers, then choose the deal that best matches your campaign A collection of multiple ads in different formats.. You can search for poli to browse available political deals. Here are some deal IDs that you can use:
| Inventory | Deal ID |
|---|---|
| |
Live sports |
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Tip: Match your package targeting to the inventory included in the selected deal. For example, if the deal contains streaming TV inventory, configure your package to target the corresponding inventory channels and video formats. For additional recommendations, see Troubleshooting Marketplace Package performance.
Target relevant political audiences
Use audience segments to reach the voters most relevant to your campaign.
In the Targeting section, expand Segments and search for political to browse available segments. Common categories include:
Political donors
Party affiliation
Political and social views
Geographic voter segments
Political content consumption behaviors
Engagement with key political figures
Note: Segments vary in cost and audience size. Consider factoring segment fees into your campaign budget and reach expectations. For more information on segment fees, see Understanding fees for using segments.
Focus delivery with geotargeting
Use geotargeting to reach the locations that are most important to your campaign.
In the Targeting section, expand Geography and consider configuring one or more of the following options:
| Targeting option | Recommendation |
|---|---|
States and provinces | Target specific states, for example, Ohio. |
Metro codes | Include or exclude regional marketing areas within a state. |
Zip and postal codes | Include or exclude up to 5,000 zip codes to target local communities. For example, you can target Note: If you target zip codes, also select United States under Countries. This ensures that the correct regions are targeted. |
For more information on geotargeting, see Targeting geography in Marketplace Packages.
Match inventory targeting to the curated inventory
Configure inventory targeting to align with the curated inventory in your selected deal. Depending on what's included, review the following targeting sections:
General: Inventory channels, formats and sizes, and device types.
Video: Video placement
A collection of site IDs., playback methods, and skippability.Content: Genres, networks and channels, live stream, and content language.
For example, a streaming TV political campaign may benefit from the following targeting configuration:
Formats and sizes: Video
Inventory channels: Web or In-App (depending on inventory available through the selected deal)
Content genres: News
Networks and channels: Networks included in the campaign
Note: Applying targeting that's more restrictive than the inventory included in the selected deal can reduce campaign scale and limit available impressions.
Monitor package delivery
After the Marketplace Package is activated, use the Activity tab to verify that the package is generating bid requests and impressions. For more information, see View how a specific deal is performing.
If the package isn't delivering as expected, review your targeting to make sure it aligns with the inventory included in the selected deal.
