Formats supported by direct integration options


If you are integrating directly with Index Exchange (Index) without the use of a third-party, refer to the table below to see which direct integration options are available for each format type. For video, depending on the integration option, we support non-podded video Supply that is monetized with individual video creatives, which is typically short-form video on web or mobile app. The ad displays before (pre-roll), during (mid-roll), or after (post-roll) the video content that the user is viewing. Ads for non-podded video supply are requested through a single ad request. supply and podded video Supply that is monetized through ad breaks, also known as ad pods, which is typically long-form video. Ads for a pod can be requested through a single podded ad request or through multiple slotted ad requests. supply. Ads can be requested through podded ad requests A bid request for an ad break consisting of multiple video creatives. This allows Index and buyers to return the most optimal response, which could include non-duplicative and non-competitive ads. For publishers, this can contribute to higher fill rates. or slotted ad requests A bid request for an ad break that does not specify the "geometry" of the ad pod that the publisher wants to fill, such as whether it is a structured, dynamic, or hybrid ad pod. Such requests may not provide Index and buyers with enough information to return optimal responses, particularly for podded video supply.. For more information about monetizing video supply, see Monetizing your video supply.

Format type          
AMP Prebid.js Prebid Server VAST ad tag OpenRTB

Web

 

 

 

Banner

Yes

Yes

Yes

n/a

Yes

Non-podded video

n/a

Yes I, O

Yes I, O, R

Yes I, O, R

Yes I, O, R

Podded video

n/a

n/a

Yes I
(Alpha)

n/a

Yes I

Native

n/a

Yes

Yes

n/a

Yes
(Beta)

Mobile apps

 

Banner

n/a

n/a

Yes

Yes

Yes

Non-podded video

n/a

n/a

Yes I, O, R

Yes I, O, R

Yes I, O, R

Podded video

n/a

n/a

Yes I
(Alpha)

n/a

Yes I

Native

n/a

n/a

Yes

No

Yes
(Beta)
STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps

Non-podded video

n/a

n/a

Yes I

Yes I

Yes I
Podded video

n/a

n/a

Yes I

n/a

Yes I

 I = Instream A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials., O = Outstream An ad placement where the video is not the focal point of the screen and plays with sound-off by default. They can display before, between, or after text, or accompanying streaming content (pre-roll, mid-roll, and post-roll ads), as an interstitial ad, or display as a standalone ad such as slideshows or native feeds., and R = Rewarded An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency.