If you are integrating directly with Index Exchange (Index) without the use of a third party, refer to the table below to see which direct integration options are available for each format type. For video, depending on the integration option, we support non-podded video supply and podded video supply. Ads can be requested through podded ad requests or slotted ad requests. For more information about monetizing video supply, see Monetizing your video supply.
| Format type | Integration type | |||||
|---|---|---|---|---|---|---|
| AMP | Prebid.js | Prebid Server | VAST ad tag | OpenRTB | ||
Web
| Banner | Yes | Yes | Yes | n/a | Yes |
Non-podded video | n/a | Yes I, O | Yes I, O, R | Yes I, O, R | Yes I, O, R | |
Podded video | n/a | n/a | Yes I | n/a | Yes I | |
Native | n/a | Yes | Yes | n/a | Yes | |
Mobile apps
| Banner | n/a | n/a | Yes | Yes | Yes |
Non-podded video | n/a | n/a | Yes I, O, R | Yes I, O, R | Yes I, O, R | |
Podded video | n/a | n/a | Yes I | n/a | Yes I | |
Native | n/a | n/a | Yes | No | Yes | |
STV apps | Non-podded video | n/a | n/a | Yes I | Yes I | Yes I |
Podded video | n/a | n/a | Yes I | n/a | Yes I | |
I = Instream, O = Outstream, and R = Rewarded
