Monetizing your video supply

Media Owners
Last Updated: February 12, 2026

As users increasingly consume streaming video content on screens of various sizes, video advertising is evolving and video budgets are on the rise. Index Exchange (Index) offers a variety of solutions for Media Owners to participate in and benefit from today’s rich video marketplace. Index can help you monetize video on the following channels:

Video channelDescription

Web

Content that is displayed to users in a web browser. This includes short-form and long-form content in instream players, as well as outstream. Index can help you monetize this supply with both podded and non-podded video ads. For more information about the integration options that are available for web, see Monetizing video for web.

Mobile apps

Content that is displayed to users within a mobile application and runs on devices such as smartphones, tablets, and smartwatches. Index can help you monetize this supply with both podded and non-podded video ads. For more information about the integration options that are available for mobile apps, see Monetizing video for mobile apps.

STV apps

Content that is displayed to users within a television set that is connected to the internet, through a streaming device, or game console. Index can help you monetize this supply with both podded and non-podded video ads. For more information about the integration options that are available for STV apps, see Monetizing video for STV apps.

For more information about what integration options are available for each video channel, see Formats supported by direct integration options and Formats supported by third-party integration options.