Monetizing your video supply

Media Owners
Last Updated: April 30, 2026

As users increasingly consume streaming video content on screens of various sizes, video advertising is evolving and video budgets are on the rise. Index Exchange (Index) offers a variety of solutions for Media Owners to participate in and benefit from today’s rich video marketplace. Index can help you monetize video on the following channels:

Video channelDescription

Web

Content that is displayed to users in a web browser. This includes short-formClosed Video content that is generally shorter than ten minutes, during which the viewer does not see any TV-style ad breaks. and long-formClosed Video content with a duration that is generally longer than ten minutes, during which viewers see TV-style ad breaks. content in instreamClosed A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials. players, as well as outstreamClosed An ad placement where the video is not the focal point of the screen and plays with sound-off by default. They can display before, between, or after text, or accompanying streaming content (pre-roll, mid-roll, and post-roll ads), as an interstitial ad, or display as a standalone ad such as slideshows or native feeds.. Index can help you monetize this supply with both podded and non-podded video ads. For more information about the integration options that are available for web, see Monetizing video for web.

Mobile apps

Content that is displayed to users within a mobile application and runs on devices such as smartphones, tablets, and smartwatches. Index can help you monetize this supply with both podded and non-podded video ads. For more information about the integration options that are available for mobile apps, see Monetizing video for mobile apps.

STV apps

Content that is displayed to users within a television set that is connected to the internet, through a streaming device, or game console. Index can help you monetize this supply with both podded and non-podded video ads. For more information about the integration options that are available for STVClosed Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps, see Monetizing video for STV apps.

For more information about what integration options are available for each video channel, see Formats supported by direct integration options and Formats supported by third-party integration options.