To receive video demand from Index Exchange (Index), for STV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). apps, you must enable Index in your video ad server A platform that manages, stores, and delivers advertisements to a publisher's site., server-side ad insertion (SSAI Server-Side Ad Insertion (SSAI). The technology that combines ads into a video file on the server-side, then delivers video content with the ads embedded to the video player as one file. Also known as server-side ad stitching.) vendor, or SSP Supply-Side Platform (SSP). A software platform used by publishers to automate real-time inventory sales to advertisers through an ad exchange or DSP. Also known as the sell-side.. For best practices on receiving STV demand from Index, see Best practices for monetizing STV supply, or to learn more about the full potential of STV, see the Index Explains Streaming TV Video Series. For a list of integration options for STV publishers, refer to the table below:
| Integration option | Description |
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If you or your video ad serving partner are able to integrate demand into auctions using OpenRTB bid requests, you may integrate directly with Index using a server-to-server connection. For a list of recommended objects and attributes to pass for STV supply, see Signaling STV inventory in OpenRTB bid requests. |
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Google Open Bidding |
If you integrate third-party demand using Open Bidding, see:
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FreeWheel |
If you are using FreeWheel as your video ad server, see Enable Index in FreeWheel. |
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Publica |
If you are using Publica as your video ad server, see Enable Index in Publica. |
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SpringServe |
If you are using SpringServe as your video ad server, see Enable Index in SpringServe. |
