Monetizing video for STV apps

Media Owners
Last Updated: February 12, 2026

To receive video demand from Index Exchange (Index), for STV apps, you must enable Index in your video ad server, server-side ad insertion (SSAI) vendor, or SSP. For best practices on receiving STV demand from Index, see Best practices for monetizing STV supply, or to learn more about the full potential of STV, see the Index Explains Streaming TV Video Series. For a list of integration options for STV Media Owners, refer to the table below:

Integration optionDescription

OpenRTB

If you or your video ad serving partner are able to integrate demand into auctions using OpenRTB bid requests, you may integrate directly with Index using a server-to-server connection. For a list of recommended objects and attributes to pass for STV supply, see Signaling STV inventory in OpenRTB bid requests.

Google Open Bidding

If you integrate third-party demand using Open Bidding, see:

FreeWheel

If you are using FreeWheel as your video ad server, see Enable Index in FreeWheel.

Publica

If you are using Publica as your video ad server, see Enable Index in Publica.

SpringServe

If you are using SpringServe as your video ad server, see Enable Index in SpringServe.