You can use the Campaigns dashboard in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. to get a quick, high-level understanding of which campaigns are currently bidding and spending on your inventory, and easily identify missed revenue opportunities from blocked campaigns.
Use cases
As a publisher The owner of a website or app where advertisements are served., here are some examples of why you would use the Campaigns dashboard:
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Money savings: The dashboard makes it easy to identify missed revenue opportunities from blocked campaigns. For example, a campaign A collection of multiple ads in different formats. that is blocked from serving on your inventory could translate into meaningful ad spend.
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Filtering: You can use the filters to view campaign activity for a specific date range, campaign ID, creative A digital ad made available in various creative types, defined by their size in pixels such as 300x250px. ID, brand, industry, buyer, DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform., or adomain Advertiser domain (adomain). An identifier for a brand or advertiser, as provided in an OpenRTB bid response..
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Look up a campaign: If you know the campaign ID, you can look up a campaign that is associated with your account, even if it is not currently bidding or spending on your inventory.
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Creative preview: You can preview banner creatives and video creatives that are bidding on your inventory from the dashboard.
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Sharing data: You can download your filtered dashboard data.
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Time savings: It is efficient to log in and get a quick 360 view of which campaigns are currently bidding and spending on your inventory.
Accessing the page and dashboard
To access and share your dashboard, you can follow these steps:
- Enter your email address and password to log in to the Index UI at app.indexexchange.com.
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If you have more than one account, select the account that you want to access.
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In the Index UI, go to Campaigns & Blocks > Campaigns to see your Campaigns dashboard. In the Campaigns dashboard, you can see details about a campaign and assess your campaign performance. Refer to the table below for more information on the columns in the Campaigns dashboard:
Column Name Description Campaign ID
The Index identifier for a campaign. Click the campaign ID to view and manage campaign details. For example, you can allow or block a campaign, as well as preview its associated banner and video creatives.
Creative Preview
The banner creatives associated with this campaign. Click View in the Creative Preview column to preview the banner creatives associated with a campaign.
Brand
The name of the product or service being advertised.
Industry
The industry associated with a campaign. For more information about advertiser industries, see Industry categories.
Buyer
The name of the buyer or agency associated with a campaign.
DSP
The DSP associated with a campaign that represents multiple trading desks.
Impressions
The total number of impressions associated with this campaign.
Your estimated gross revenue for this deal. To view your exact revenue data, see View your payments from Index.
Total Net Revenue
Your total net revenue for this campaign.
Bid Blocked
The count of bid requests that were blocked because of your creative settings. For more information about site-wide blocking control Content that a publisher does not want to appear on their site or app that is managed using the Index UI. Publishers can block DSPs, buyers, industries, advertiser brands, content groups, or creative types. settings, see Blocking content from appearing on your site.
Bid Blocked Opportunity
The sum of bid prices from Bid Blocked events.
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To view specific information in the Campaigns dashboard, you can filter the results using any of the following criteria:
Filtering Option Description Date Range
All data is displayed in the local time zone and currency set in your account settings. For more information, see View and edit your account settings in the Index UI. The possible values are:
- Today: Includes campaign activity from 12:00 AM today up to the current time, with a two to six hour delay. For example, a dashboard accessed at 8:00 AM would include roughly six hours of data, given the two to six hour delay.
- Yesterday: Includes campaign activity from the previous day, ending at 12:00 AM.
- Last 7 days: Includes campaign activity from the previous seven days, excluding today.
- Last 14 days: Includes campaign activity from the previous 14 days, ending at 12:00 AM on the current day.
- Last 30 days: Includes campaign activity from the previous 30 days, ending at 12:00 AM on the current day. This does not include data for the current day.
- Week to date: Includes campaign activity for the current week, starting on Monday and ending on the day the report runs.
- Month to date: Includes campaign activity for the current month, starting on the first day of the month and ending on the day the report runs.
- Last week: Includes campaign activity from the previous week, starting on the first day of the week.
- Last month: Includes campaign activity from the previous month, starting on the first day of the month.
Campaign ID
The Index identifier for a campaign.
Creative ID (HEX)
The Index identifier for a creative. You can search using the integer or hexadecimal value.
Brand
The name of the product or service being advertised.
Industry
The industry associated with a campaign. For more information about advertiser industries, see Industry categories.
Buyer
The name of the buyer or agency associated with a campaign.
DSP
The DSP associated with a campaign that represents multiple trading desks.
Adomain
The domain of the advertiser associated with a campaign.
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Optionally, if you want to download the filtered dashboard, click the Dashboard actions icon in the top-right and click Download.
