Monetizing video for mobile apps

OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB.

If you have in-house ad serving technology or use a third party vendor that’s capable of soliciting video demand through server-to-server requests, you can send bid requests to Index using OpenRTB. When sending bid requests for video, make sure you specify the following attributes in the video object:

• For instream A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials.:
  • linearity is 1.
  • placement is 1. We recommend that you use the below plcmt field instead of the placement field.
  • plcmt is 1. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 1, 3, 4, or 5.
• For Accompanying content Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content.It starts playback upon entering the viewport. It may convert to a floating/sticky player as it scrolls off the page.:
  • linearity is 1.
  • plcmt is 2. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6.
• For Interstitial A ad that covers the entire screen of the device/host app.:
  • linearity is 1 or 2.
  • plcmt is 3. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6 or2.
• For Standalone Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.:
  • linearity is 1.
  • plcmt is 4. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6 or 2.
• For rewarded An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency.:

  • Set the rewarded field to 1 in the video extension object and specify the following attributes in the video object:

    • skip is false

    • linearity is 1

  • Specify the rwdd field in the imp object.

Google Open Bidding

If you are using Open Bidding, see:

• Request video ads from third-party exchanges in Google Ad Manager Help.
• Enable Index as a demand partner in Google Open Bidding
• Traffic ads that offer rewards to app users in the Google Ad Manager Help

Prebid Server A server-to-server parallel bidding integration to retrieve demand from Index and all other SSPs and exchanges.

If you are using Prebid Server as your video ad server A platform that manages, stores, and delivers advertisements to a publisher's site., see Integrate with Index using Prebid Server.

Amazon Transparent Ad Marketplace (TAM)

If you are using TAM, see Enable Index as a demand partner in Amazon Transparent Ad Marketplace.

FreeWheel

If you are using FreeWheel as your video ad server, see Enable Index in FreeWheel.

Publica

If you are using Publica as your video ad server, see Enable Index in Publica.

SpringServe

If you are using SpringServe as your video ad server, see Enable Index in SpringServe.

Nimbus

If you are using Nimbus, see Enable Index in Nimbus.