Monetizing video for mobile apps

OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB.

If you have in-house ad serving technology or use a third party vendor that’s capable of soliciting video demand through server-to-server requests, you can send bid requests to Index using OpenRTB. When sending bid requests for video, make sure you specify the following attributes in the video object:

• For instream A video ad that displays before (pre-roll), during (mid-roll), or after (post-roll) video content that the user is consuming. The video ad plays within video content, similar to watching TV with commercials.:
  • linearity is 1.
  • placement is 1. We recommend that you use the below plcmt field instead of the placement field.
  • plcmt is 1. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 1, 3, 4, or 5.
• For Accompanying content Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content.It starts playback upon entering the viewport. It may convert to a floating/sticky player as it scrolls off the page.:
  • linearity is 1.
  • plcmt is 2. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6.
• For Interstitial A ad that covers the entire screen of the device/host app.:
  • linearity is 1 or 2.
  • plcmt is 3. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6 or2.
• For Standalone Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.:
  • linearity is 1.
  • plcmt is 4. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6 or 2.
• For rewarded An opt-in video ad experience, typically in mobile apps, in exchange for which the user receives some type of in-app or in-game currency.:

  • Set the rewarded field to 1 in the video extension object and specify the following attributes in the video object:

    • skip is false

    • linearity is 1

  • Specify the rwdd field in the imp object.

Google Open Bidding

If you are using Open Bidding, see:

• Request video ads from third-party exchanges in Google Ad Manager Help.
• Enable Index as a demand partner in Google Open Bidding
• Traffic ads that offer rewards to app users in the Google Ad Manager Help

Prebid Server A server-to-server parallel bidding integration to retrieve demand from Index and all other SSPs and exchanges.

Amazon Transparent Ad Marketplace (TAM)

If you are using TAM, see Enable Index as a demand partner in Amazon Transparent Ad Marketplace.

FreeWheel

Publica

SpringServe

Nimbus