Monetizing video for web

OpenRTB

If you have in-house ad serving technology or use a third party vendor that's capable of soliciting video demand through server-to-server requests, you can send bid requests to Index using OpenRTB. When sending bid requests for video, make sure that you specify the following attributes in the video object:

• For instream:
  • linearity is 1.
  • placement is 1. We recommend that you use the below plcmt field instead of the placement field.
  • plcmt is 1. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 1, 3, 4, or 5.
• For Accompanying content:
  • linearity is 1.
  • plcmt is 2. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6.
• For Interstitial:
  • linearity is 1 or 2.
  • plcmt is 3. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6 or2.
• For Standalone:
  • linearity is 1.
  • plcmt is 4. For more information about the recommended plcmt values, see Sending the plcmt field in OpenRTB bid requests.
  • playbackmethod is 6 or 2.

Google Open Bidding

If you are using Open Bidding, see:

• Request video ads from third-party exchanges in Google Ad Manager Help.
• Enable Index as a demand partner in Google Open Bidding

Amazon Transparent Ad Marketplace (TAM)

If you are using TAM, see Enable Index as a demand partner in Amazon Transparent Ad Marketplace.

Prebid.js

If you are using Prebid.js, see Set up Prebid.js for video ads.

Prebid Server

If you are using Prebid Server, see Integrate with Index using Prebid Server.

JW Player

If you are using JW Player as your video player, you can enable Index directly in the JW Player UI. For more information, see Enable Index in JW Player.

Vlyby

If you are using Vlyby as your video player, see Enable Index in Vlyby.

FreeWheel

If you are using FreeWheel as your video ad server, see Enable Index in FreeWheel.

Publica

If you are using Publica as your video ad server, see Enable Index in Publica.

SpringServe

If you are using SpringServe as your video ad server, see Enable Index in SpringServe.