Release Notes
Find information about what we have released recently
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Date | Feature | Description | For |
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Dec 17, 2019 |
Index Exchange (Index) will now pass the
To learn more, see us_privacy. |
DSPs |
|
Nov 12, 2019 |
New |
Index Exchange (Index) will now pass the For more information on |
DSPs |
Nov 12, 2019 |
Keymaster |
Keymaster is a self-serve encryption feature from Index Exchange (Index) built for Real Time Identity (RTI) providers. Keymaster uses encryption via asymmetric key pairs to protect identity graph data. |
RTI providers |
Nov 12, 2019 |
Adapter Updates: Kargo |
Kargo has moved their code into the new Index Exchange (Index) GitHub repository (which includes documentation and tests). Their adapter now supports Unified ID, and uses local storage with cookies as a fallback for internal IDs. |
|
Nov 12, 2019 |
New Certified Adapter:DMX |
A new Certified Adapter joins the IX Custom Library™ Ecosystem. DMX from district m, is a bidding adapter that publishers can choose to configure in their IX Library. The Index UI reflects this change. You'll see DMX in the Configure Other Adapters section under the Add Adapters drop-down list (Controls > Inventory > IX Library). |
Publishers |
Nov 7, 2019 |
Adapter Updates: GumGum |
GumGum has moved their code into the new Index Exchange (Index) GitHub repository and have added support for Unified ID. |
Publishers |
Nov 5, 2019 |
New Certified Adapters |
Three new Certified Adapters join the IX Library Ecosystem : AppNexus Network Adapter, EMX digital, and GroupM.
The Index UI reflects these changes. You'll see the new adapters in the Configure Other Adapters section under the Add Adapters drop-down list (Controls > Inventory > IX Library). |
Publishers |
Nov 5, 2019 |
New |
Bids with new creatives that Index Exchange (Index)) has not reviewed can’t win an auction and silently fail until they pass our audit. To help buyers exclude creatives under review when bidding, we'll now pass Our long term plan is to utilize the new ad management API that’s part of OpenRTB 3.0 to have buyers submit creatives ahead of time. |
DSPs |
Oct 31, 2019 |
New Fields in Client Audit Logs (CAL) |
We've added the following new fields to your Client Audit Logs:
To learn more, look up the new fields inData dictionary. |
Publishers |
Oct 31, 2019 |
Adapter Updates |
|
Publishers |
Oct 29, 2019 |
Library Pulse Relocation |
Library Pulse has moved out of the Index UI, and is now found in Domo. Log in to your Domo account to continue monitoring your IX Library performance metrics. For more information, contact your Index Representative. |
Publishers |
Oct 22, 2019 |
Video in IX Custom Library (Universal Module) |
The option to monetize in-stream video inventory has now been added to the IX Custom Library (Universal Module). To support this new feature, we've added two new methods to the IX Library API: To learn more about video, see . To add video into your IX Library configuration, see . |
Publishers |
Oct 3, 2019 |
UNKN |
We've built UNKN into the IX Identity Library™ Ecosystem. UNKN captures feature-related data, which allows us to measure how features are performing and identify new opportunities for feature optimization. |
Publishers |
Sept 20, 2019 |
New |
We'll now pass |
DSPs |
Sept 12, 2019 |
New Dimensions in Domo |
We've added two new reporting dimensions to Domo: |
Publishers |
Sept 12, 2019 |
Adapter Updates |
Rubicon has updated their adapter: |
Publishers |
Sept 5, 2019 |
New Bid Translation Service for Buyers |
Index Exchange (Index) is now offering an optional Bid Translation service for buyers to help their bidding strategy adapt to first-price auctions. The feature provides buyers some bid reduction (CPM), while delivering the most optimal win rate possible. To learn more, see Reducing CPM using . |
Buyers |
Sept 4, 2019 |
Sharethrough update |
Sharethrough has updated their code: their bidding adapter now supports Unified ID. |
Publishers |
Sept 2, 2019 |
CAL routes |
We've shortened the length of the API routes you use to retrieve Client Audit Logs (CAL) files. This change affects the API routes documented on the following pages:
You can also view the changes in our Code Examples documentation. |
Publishers |
Aug 30, 2019 |
New |
We'll now pass |
DSPs |
Aug 22, 2019 |
New |
We've added a new field to the Deal Mappings service in our Client Audit Logs (CAL). The new field, called |
Publishers |
Aug 15, 2019 |
YOC |
A new Certified Adapter joins the IX Library™ Ecosystem: YOC is a bidding adapter that publishers can choose to configure in their IX Library. The Index UI reflects this change. You'll see YOC in the Configure Other Adapters section under the Add Adapters drop-down list. |
Publishers |
Aug 14, 2019 |
New |
We will now pass |
DSPs |
Aug 9, 2019 |
Alphanumeric Support for |
We now support alphanumeric values in |
DSPs |
Aug 1, 2019 | Secure User Matching for HTTP Traffic | We now support secure user matching for insecure traffic by dropping HTTPS user sync pixels on HTTP traffic. If you'd like to make changes to your user sync pixels setup, please contact your Index Representative. To learn more, see Improving bidding with user data matching. |
Publishers |
July 31, 2019 |
|
To accompany the supply sources sent in the |
Buyers |
July 30, 2019 |
Exchange Rate Service |
We've introduced a new service that allows you to convert USD revenue measures in your client audit logs into local currency. You can use our API endpoint to get daily exchange rates used during Index auctions for converting foreign currencies to USD. To learn more, see Exchange Rate Service. |
Publishers |
July 29, 2019 |
Update to |
We've improved the |
DSPs |
July 29, 2019 |
New CMP Validation |
We've validated a new Content Management Platform (CMP): Cookiebot. To learn more about CMPs, see . |
Publishers |
July 25, 2019 |
Domo update |
Released an update to add the following reporting dimensions in Domo:
To learn more about the new dimensions, see Data dictionary. |
Publishers |
July 24, 2019 |
Update to campaign mappings |
Released an update to add campaign mappings to the Client Audit Logs mappings service. The new mapping returns information about the campaign, including the campaign ID, the campaign name, the brand ID, and the brand name. The mapping also returns information about any creative associated with the campaign, including the creative ID and the creative name. For more information, see the description for Campaign Mapping in Mappings Service. |
Publishers |
July 23, 2019 |
New Dynamic Filtering Solution |
Traffic Filter is a new traffic shaping solution to help optimize inventory sent to DSPs by dynamically reducing supply based on historical buying behaviour and performance. With Traffic Filter, Index aims to provide the most suitable and best performing traffic for buyers, while respecting the total QPS configurations of each DSP. To learn more, see How we curate the traffic we send to DSPs. |
DSPs |
July 19, 2019 |
LiveIntent Real Time Identity (RTI) adapter |
We have started a closed beta for the LiveIntent Real Time Identity (RTI) adapter. By building additional graph support with LiveIntent, Index Exchange (Index) can scale Identity across the trusted web and shift more people-based budgets outside the walled gardens to publishers. Index is offering the LiveIntent RTI adapter for our IX Library™ and IX Identity Library™ clients. |
Publishers |
July 17, 2019 |
Client Audit Logs |
Released an update to add bid events to client audit logs. This new bid event is logged when a DSP submits a bid to Index. If you're a buyer, you'll see all the bids you submitted to Index in your bid events logs. For more information, see the description for |
DSPs |
July 11, 2019 |
Improved Supply Chain Transparency |
In our ongoing efforts to improve supply chain transparency, we've added a new object,
To learn more about Coming Soon! To accompany the supply sources sent in the |
DSPs |
June 18, 2019 |
Adapter Updates |
Updated Optimera's adapter to include the new Index GitHub repository. We also fixed a bug in PubMatic's adapter that resulted in keys not being generated for secondary sizes in multi-size code. |
Publishers |
June 18, 2019 |
New Certified Bidding Adapter |
A new Certified Adapter joins the IX Library Ecosystem: Consumable is a bidding adapter that publishers can choose to configure in their IX Library™. The Index UI reflects this change. You'll see Consumable in the Configure Other Adapters section under the Add Adapters drop-down list. |
Publishers |
June 13, 2019 |
Client Audit Logs |
Released an update to the mappings service for Client Audit Logs (CAL). You can now use the API endpoints to retrieve site name mappings. For more information, see Mappings Service. |
Publishers |
June 13, 2019 |
Adaptive Timeout™ |
Adaptive Timeout™ is now available in the IX Custom Library™. To learn more, see . |
Publishers |
June 13, 2019 |
Timeout Override |
Added a new input to the IX Custom Library's (Universal Module only) API |
Publishers |
June 13, 2019 |
Device-Specific Timeouts |
Added two new timeout configurations in the Index UI for IX Wrapper Library™ and IX Custom Library: Desktop Timeout (ms) and Mobile Timeout (ms). This allows publishers to configure a device-specific header auction timeout. We recommend using the default timeouts we've set in the app, 1000 ms for Desktop and 1500 ms for Mobile. |
Publishers |
June 10, 2019 |
Optimized Auction Run Time |
We've optimized auction setup to run 5% faster than before. Faster auction run time improves bid participation by returning bids at a higher speed to the publisher's ad server, resulting in a better win rate for DSPs. |
DSPs |
June 6, 2019 |
Update to the mappings service |
Released an update to the mappings service for Client Audit Logs. You can now use the API endpoints to retrieve information about your deals, such as their names and effective dates. For more information, see Mappings Service. |
Publishers |
May 30, 2019 |
Roundel joins the IX Library Ecosystem |
IX Library Ecosystemthe Roundel, Media reimagined by Target, has joined the IX Library Ecosystem as a Certified Adapter. |
Publishers |
May 28, 2019 |
Updates to Bid Compression |
We'll now always send the |
DSPs |
May 21, 2019 |
IX Library |
Released the IX Library™, which replaces our Wrapper products. It is a collection of client-side ad tech solutions that Index Exchange (Index) offers for publishers, and it is composed of three library types:
For more information, see . |
Publishers |
May 21, 2019 |
Identity |
We have started a closed beta for the Matched Audiences™ product via LiveRamp. Matched Audiences are buyer-specific audience segments curated with CRM-style data, that allow buyers to reach their most important customers across high-quality publishers and different environments. To learn more about the benefits of this solution and how to use it, see Targeting users using Matched Audiences. |
Publishers Buyers |
May 16, 2019 |
Adaptive Timeout™ |
Added an a Adaptive Timeout™ feature to the IX Wrapper Library™. The feature allows publishers to make use of our adaptive machine-learning algorithm to automatically adjust timeout values in real time using factors such as the device type, the user’s geographical location, and network conditions. For more information, see . |
Publishers |
May 13, 2019 |
Fixed |
We fixed a bug to now more reliably send DSPs the video.placement field. To learn more about |
DSPs |
May 13, 2019 |
Optimized Auction Run Time |
We've optimized auction setup to run 3% faster than before. Faster auction run time improves bid participation by returning bids at a higher speed to the publisher's ad server, resulting in a better win rate for DSPs. |
DSPs |
May 13, 2019 |
Improved Handling of QPS Spikes |
Over the next few weeks, we’ll be migrating current DSP settings for QPS (queries per second) into a new system. DSPs should see a more consistent QPS stream from Index Exchange (Index) that better handles traffic spikes. |
DSPs |
Apr 30, 2019 |
Wrapper |
TrustX has updated their code: their bidding adapter now includes the |
Publishers |
Apr 29, 2019 |
Improved supply chain transparency |
To improve supply chain transparency for DSPs, we've added a new |
DSPs |
Apr 25, 2019 |
Reporting |
We’ve developed a mappings service that provides more information about your Client Audit Logs (CAL). The logs that you retrieve include identifiers, but not the corresponding name mappings. You can use the API endpoints to return name mappings for DSPs and buyers (with deal mappings coming soon). For more information, see Mappings Service. |
Publishers |
Apr 15, 2019 |
User Matching Update |
Starting Apr 15, 2019 with the release completely finishing on Apr 19, 2019, we'll be updating user matching to improve how we sync with regional DSPs. We'll now only send user matching requests specific to the regions they are enabled in, resulting in more purposeful user matches. This change saves regional DSPs from syncing with users in geographical zones where they don't conduct business (e.g. EMEA, APAC). |
DSPs |
Apr 12, 2019 |
Wrapper |
A new Certified Adapter joins the IX Library Ecosystem: Beachfront is a bidding adapter that publishers can choose to configure in their IX Library™. The Index UI reflects this change. You'll see Beachfront in the Configure Other Adapters section under the Add Adapters drop-down list. |
Publishers |
Apr 10, 2019 |
Identity |
The LiveRamp Real Time Identity (RTI) adapter launched today for Canada-based IX Library™ clients. With the LiveRamp RTI adapter enabled, the additional LiveRamp IdentityLink (IDL) identifier is introduced to a publisher’s bid request. The LiveRamp IDL is a hashed, people-based identifier for ad tech partners. |
Publishers |
Apr 10, 2019 |
Wrapper |
PubMatic has updated their code: their bidding adapter now supports the Unified ID Solution. |
Publishers |
Apr 1, 2019 |
Bid Request Changes |
Starting Apr 1, 2019 with the release completely finishing Apr 5, 2019, Index Exchange (Index) is making the following bid request changes:
|
DSPs |
Mar 22, 2019 |
Bid Request Updates Rescheduled Until Apr 1, 2019 |
The update to the OpenRTB Version in Bid Request Header to 2.5 and removal of some legacy fields is rescheduled until Apr 1, 2019. We began the rollout on Mar 18, 2019, but quickly spotted a bug that invalidated some creatives. We’ve since rolled back the updates to ensure the issue is 100% fixed. We will now target relaunching on Apr 1, 2019 and finish Apr 5, 2019. |
DSPs |
Mar 22, 2019 |
Bid Compression |
Index now supports bid compression using gzip for bid requests and responses with DSPs. Bid compression uses less bandwidth (around 20-30%) between Index and DSPs. To learn more, see Send and receive compressed traffic using gzip. |
DSPs |
Mar 14, 2019 |
Updates to Existing Adapters |
Improve Digital has updated their adapter endpoint from |
Publishers |
Mar 14, 2019 |
New Adapters |
Three new adapters join the IX Library Ecosystem: Colossus, LockerDome, and Undertone. All partners are bidding adapters that publishers can choose to configure in their IX Library™. We've updated the Index UI to reflect this change: all partners are now visible in the Configure Other Adapters section under the Add Adapters drop-down list. |
Publishers |
Feb 21, 2019 |
Identity |
Wave 3 of the LiveRamp solution rollout launched today. The LiveRamp IdentityLink (IDL) is a hashed, people-based identifier for ad tech partners. Index Exchange (Index) is offering the LiveRamp Real Time Identity (RTI) adapter for our IX Library™ clients. |
Publishers |
Feb 19, 2019 |
Identity |
Wave 2 of the LiveRamp solution rollout launched today. The LiveRamp IdentityLink (IDL) is a hashed, people-based identifier for ad tech partners. Index Exchange (Index) is offering the LiveRamp Real Time Identity (RTI) adapter for our IX Library™ clients. |
Publishers |
Feb 19, 2019 |
Wrapper |
A new Certified Adapter joins the IX Library Ecosystem: RTK is a bidding adapter that publishers can choose to configure in their IX Library. We've updated the Index UI to reflect this change: RTK is now visible in the Configure Other Adapters section under the Add Adapters drop-down list. |
Publishers |
Feb 14, 2019 |
Added Clone Site Tags feature to the Index UI |
In the Site Tag screen, you can now clone site tags that have had their domains approved. To clone a site tag, in the Actions column, click the clone icon. The site tag will then be cloned and made available to edit. The site tag name will have “- clone” appended to it. To uniquely identify the site tag, change the name and click Update. |
Publishers |
Feb 13, 2019 |
Identity |
Wave 1 of the LiveRamp solution rollout launched today. The LiveRamp IdentityLink (IDL) is a hashed, people-based identifier for ad tech partners.Index Exchange (Index) is offering the LiveRamp Real Time Identity (RTI) adapter for our IX Library™ clients. |
Publishers |
Feb 12, 2019 |
Identity |
Today we enabled DSPs that have a partnership with LiveRamp to receive the IdentityLink (IDL). The LiveRamp IDL will now be included in bid requests sent from US-based publishers using the IX Library™ who have enabled LiveRamp Real Time Identity (RTI) adapter for the confirmed DSPs.
|
DSPs |
Feb 12, 2019 |
Removal of Query String in URL Starting Feb 12, 2019 |
As part of our ongoing commitment to improve privacy and inline with the practices of other major exchanges, we will begin trimming the query string from URLs in the |
Publishers Buyers |
Feb 12, 2019 |
Upcoming Bid Request Changes Starting Mar 18, 2019 |
Starting Mar 18, 2019, we will be making the following changes to bid request:
|
DSPs |
Jan 29, 2019 |
IX Library |
PubMatic has enabled multi-size support. This means that publishers can now include additional ad sizes in the same bid request, in all requests sent to the PubMatic adapter. |
Publishers |
Jan 25, 2019 |
IX Library |
Three new adapters join the IX Library Ecosystem: GumGum, JustPremium, and PlaygroundXYZ. All partners are bidding adapters that publishers can choose to configure in their IX Library™. We've updated the Index UI to reflect this change: all partners are now visible in the Configure Other Adapters section under the Add Adapters drop-down list. |
Publishers |
Jan 8, 2019 |
Index UI |
We have made a number of tweaks and improvements to the Index UI:
|
Publishers |