Release Notes

Find information about what we have released recently

2020 | 2019 | 2018

Date Feature Description For

Dec 17, 2019

New us_privacy Field in Regulations Object

Index Exchange (IX) will now pass the us_privacy field in the regs.ext object of the bid request, in accordance with version 1.0 of the IAB’s CCPA Compliance Framework. The us_privacy field indicates the following:

  • Whether the U.S privacy regulations apply to the consumer
  • Whether the explicit legal notice has been established with the consumer
  • Whether the consumer has chosen to opt-out of the sale of their personal data

To learn more, see us_privacy.

DSPs

Nov 12, 2019

New sid Field in schain Object

Index Exchange (IX) will now pass the sid field in the schain.nodes object of the bid request, in accordance with version 1.0 of the OpenRTB SupplyChain specifications. We will soon sunset the pid field in favor of the sid field.

For more information on sid, see List of supported OpenRTB bid request fields.

DSPs

Nov 12, 2019

Keymaster

Keymaster is a self-serve encryption feature from Index Exchange (IX) built for Real Time Identity (RTI) providers. Keymaster uses encryption via asymmetric key pairs to protect identity graph data.

To learn more about the benefits of Keymaster and how to use it, see Encrypting identity graph data using Keymaster.

RTI providers

Nov 12, 2019

Adapter Updates: Kargo

Kargo has moved their code into the new Index Exchange (IX) GitHub repository (which includes documentation and tests). Their adapter now supports Unified ID, and uses local storage with cookies as a fallback for internal IDs.

 

Nov 12, 2019

New Certified Adapter:DMX

A new Certified Adapter joins the IX Custom Library™ Ecosystem. DMX from district m, is a bidding adapter that publishers can choose to configure in their IX Library.

The IX app reflects this change. You'll see DMX in the Configure Other Adapters section under the Add Adapters drop-down list (Controls > Inventory > IX Library).

Publishers

Nov 7, 2019

Adapter Updates: GumGum

GumGum has moved their code into the new Index Exchange (IX) GitHub repository and have added support for Unified ID.

Publishers

Nov 5, 2019

New Certified Adapters

Three new Certified Adapters join the IX Library Ecosystem : AppNexus Network Adapter, EMX digital, and GroupM.

  • AppNexus Network Adapter is a second AppNexusbidding adapter that was designed for specific IX Library integrations. It allows publishers to call AppNexus twice, from two different seats in the IX Library. Approval from the AppNexus team is required to use this adapter.
  • EMX digital is the new EMX adapter. EMX is currently moving all publishers from their old adapter to this one. The existing EMX adapter is now marked Legacy in the IX app and will be deprecated when the migration is complete. The ad server key values and creative tags remain the same. Publishers must disable the legacy EMX adapter when enabling EMX digital, or both the publisher and EMX will experience a drop in revenue.
  • GroupM is a new bidding adapter that publishers can choose to configure in their IX Library.

The IX app reflects these changes. You'll see the new adapters in the Configure Other Adapters section under the Add Adapters drop-down list (Controls > Inventory > IX Library).

Publishers

Nov 5, 2019

New bcrid Field in Impression Extension

Bids with new creatives that Index Exchange (IX)) has not reviewed can’t win an auction and silently fail until they pass our audit. To help buyers exclude creatives under review when bidding, we'll now pass bcrid in the imp extension to identify the DSP's creative IDs under review (blocked) that are excluded from an auction. By passing bcrid, DSPs can avoid bidding on creative IDs under review and increase win rate by bidding on creatives eligible to participate in an auction. To learn more, see bcrid.

Our long term plan is to utilize the new ad management API that’s part of OpenRTB 3.0 to have buyers submit creatives ahead of time.

DSPs

Oct 31, 2019

New Fields in Client Audit Logs (CAL)

We've added the following new fields to your Client Audit Logs:

  • internal_deal_id
  • cookie_match_status
  • a_domain
  • page_url
  • bid_stage
  • min_bid_to_win

To learn more, look up the new fields in List of Client Audit Logs fields.

Publishers

Oct 31, 2019

Adapter Updates

  • Colossus now sends the path in the page parameter of the bid request (rather than the URL).
  • Optimera has fixed an incorrect trailing slash that was being added to some bid requests. The network request now points to CloudFront and is built using getPathName().
  • Index Exchange (IX) and Roundel now call a secure endpoint in the bid request. This is in response to a Google Chrome update that prevents cookie information from being passed to endpoints not using HTTPS.

Publishers

Oct 29, 2019

Library Pulse Relocation

Library Pulse has moved out of the IX app, and is now found in Domo. Log in to your Domo account to continue monitoring your IX Library performance metrics.

For more information, contact your IX Representative.

Publishers

Oct 22, 2019

Video in IX Custom Library (Universal Module)

The option to monetize in-stream video inventory has now been added to the IX Custom Library (Universal Module). To support this new feature, we've added two new methods to the IX Library API: retrieveVideoDemand and buildGamMvt.

To learn more about video, see Using the IX Custom Library. To add video into your IX Library configuration, see Configure video in the IX Library.

Publishers

Oct 3, 2019

UNKN

We've built UNKN into the IX Identity Library™ Ecosystem. UNKN captures feature-related data, which allows us to measure how features are performing and identify new opportunities for feature optimization.

Publishers

Sept 20, 2019

New tmax Field in Bid Request Object

We'll now pass tmax in the bid request object to help DSPs determine the maximum amount of time (in milliseconds) available to send bid responses, while minimizing timeouts. To learn more, see List of supported OpenRTB bid request fields.

DSPs

Sept 12, 2019

New Dimensions in Domo

We've added two new reporting dimensions to Domo: external_pub_id and external_site_id. These fields provide the publisher ID and site ID from Enterprise partners or Google's EBDA. To learn more, look up the new dimensions in List of metrics available in Domo.

Publishers

Sept 12, 2019

Adapter Updates

Rubicon has updated their adapter: rubiSizeId in the RenderService is now mandatory for custom line items and line items that do not use GAM Enhancement. PubMatic has also updated their code: all requests to their adapter are now sent over HTTPS.

Publishers

Sept 5, 2019

New Bid Translation Service for Buyers

Index Exchange (IX) is now offering an optional Bid Translation service for buyers to help their bidding strategy adapt to first-price auctions. The feature provides buyers some bid reduction (CPM), while delivering the most optimal win rate possible. To learn more, see Reducing CPM using Bid Translation

Buyers

Sept 4, 2019

Sharethrough update

Sharethrough has updated their code: their bidding adapter now supports Unified ID.

Publishers

Sept 2, 2019

CAL routes

We've shortened the length of the API routes you use to retrieve Client Audit Logs (CAL) files. This change affects the API routes documented on the following pages:

  • Log Retrieval
    • api/logs/exchange-cal/v1/downloads is now api/cal/v1/downloads
    • api/logs/exchange-cal/v1/files/123 is now api/cal/v1/files/123
  • Mappings Service
    • All routes have changed from api/logs/exchange-cal/v1/mappings/<mapping type> to api/logs/cal/v1/mappings/<mapping type>
  • Exchange Rate Service
    • api/logs/exchange-cal/v1/exchange-rates is now api/cal/v1/exchange-rates

You can also view the changes in our Code Examples documentation.

Publishers

Aug 30, 2019

New wseat Field in Deals Object

We'll now pass wseat in the deals object (where applicable) of a bid request to indicate which buyer seats (e.g. advertisers, agencies) are eligible to bid on a particular deal. To learn more, see wseat.

DSPs

Aug 22, 2019

New section_id field in CAL

We've added a new field to the Deal Mappings service in our Client Audit Logs (CAL). The new field, called section_id, allows you to retrieve the IDs of the deal sections associated with a deal. To learn more, see Mappings Service.

Publishers

Aug 15, 2019

YOC

A new Certified Adapter joins the IX Library™ Ecosystem: YOC is a bidding adapter that publishers can choose to configure in their IX Library. The IX app reflects this change. You'll see YOC in the Configure Other Adapters section under the Add Adapters drop-down list.

Publishers

Aug 14, 2019

New bidfloor Field in Bid Request

We will now pass bidfloor in the imp object for Google's Exchange Bidding bid requests to help DSPs determine the minimum bid price for an impression in CPM. This field is available upon request. To learn more, see bidfloor.

DSPs

Aug 9, 2019

Alphanumeric Support for seatbid.seat

We now support alphanumeric values in seatbid.seat. To pass an alphanumeric string in the seatbid.seat field, please contact your IX Representative for further assistance. To learn more, see To learn more, see SeatBid.

DSPs

Aug 1, 2019 Secure User Matching for HTTP Traffic We now support secure user matching for insecure traffic by dropping HTTPS user sync pixels on HTTP traffic. If you'd like to make changes to your user sync pixels setup, please contact your IX Representative. To learn more, see Improving bidding with user data matching.

Publishers

July 31, 2019

Sellers.json

To accompany the supply sources sent in the schain object, buyers will now be able to view the meta-data (e.g. name, biz domain) for the IX sellers in the sellers.json file located at https://indexexchange.com/sellers.json. To learn more, see Source ext.

Buyers

July 30, 2019

Exchange Rate Service

We've introduced a new service that allows you to convert USD revenue measures in your client audit logs into local currency. You can use our API endpoint to get daily exchange rates used during IX auctions for converting foreign currencies to USD. To learn more, see Exchange Rate Service.

Publishers

July 29, 2019

Update to device.language

We've improved the device.language field in bid requests to now display in lowercase (e.g. en).

DSPs

July 29, 2019

New CMP Validation

We've validated a new Content Management Platform (CMP): Cookiebot. To learn more about CMPs, see List of validated CMPs.

Publishers

July 25, 2019

Domo update

Released an update to add the following reporting dimensions in Domo:

  • ad_domain
  • bid_bucket
  • bid_stage
  • bid_stage_count
  • bid_stage_opportunity
  • campaign_id
  • cookie_match_status
  • dc_id
  • device_match_status
  • price_levels
  • slot_id

To learn more about the new dimensions, see List of metrics available in Domo.

Publishers

July 24, 2019

Update to campaign mappings

Released an update to add campaign mappings to the Client Audit Logs mappings service. The new mapping returns information about the campaign, including the campaign ID, the campaign name, the brand ID, and the brand name. The mapping also returns information about any creative associated with the campaign, including the creative ID and the creative name. For more information, see the description for Campaign Mapping in Mappings Service.

Publishers

July 23, 2019

New Dynamic Filtering Solution

Traffic Filter is a new traffic shaping solution to help optimize inventory sent to DSPs by dynamically reducing supply based on historical buying behaviour and performance. With Traffic Filter, IX aims to provide the most suitable and best performing traffic for buyers, while respecting the total QPS configurations of each DSP. To learn more, see Receiving inventory from filtered traffic.

DSPs

July 19, 2019

LiveIntent Real Time Identity (RTI) adapter

We have started a closed beta for the LiveIntent Real Time Identity (RTI) adapter. By building additional graph support with LiveIntent, Index Exchange (IX) can scale Identity across the trusted web and shift more people-based budgets outside the walled gardens to publishers. IX is offering the LiveIntent RTI adapter for our IX Library™ and IX Identity Library™ clients. To learn more about the benefits of this solution and how to use it, see Matching users using LiveIntent.

Publishers

July 17, 2019

Client Audit Logs

Released an update to add bid events to client audit logs. This new bid event is logged when a DSP submits a bid to IX. If you're a buyer, you'll see all the bids you submitted to IX in your bid events logs. For more information, see the description for event_type in List of Client Audit Logs fields.

DSPs

July 11, 2019

Improved Supply Chain Transparency

In our ongoing efforts to improve supply chain transparency, we've added a new object, schain, to the source.ext object of a bid request. schain provides visibility into the supply chain path by:

  • Identifying all parties involved in selling a bid request
  • Indicating if the supply chain path is complete (that is, contains all parties leading back to the source of the inventory)

To learn more about schain, see Source ext.

Coming Soon! To accompany the supply sources sent in the schain object, buyers will be able to view the meta-data (e.g. name, biz domain) for the IX sellers in the sellers.json file located at https://indexexchange.com/sellers.json. Stay tuned for more details.

DSPs

June 18, 2019

Adapter Updates

Updated Optimera's adapter to include the new IX GitHub repository. We also fixed a bug in PubMatic's adapter that resulted in keys not being generated for secondary sizes in multi-size code.

Publishers

June 18, 2019

New Certified Bidding Adapter

A new Certified Adapter joins the IX Library Ecosystem: Consumable is a bidding adapter that publishers can choose to configure in their IX Library™. The IX app reflects this change. You'll see Consumable in the Configure Other Adapters section under the Add Adapters drop-down list.

Publishers

June 13, 2019

Client Audit Logs

Released an update to the mappings service for Client Audit Logs (CAL). You can now use the API endpoints to retrieve site name mappings. For more information, see Mappings Service.

Publishers

June 13, 2019

Adaptive Timeout™

Adaptive Timeout™ is now available in the IX Custom Library™. To learn more, see Configuring timeouts.

Publishers

June 13, 2019

Timeout Override

Added a new input to the IX Custom Library's (Universal Module only) API window.headertag.retrieveDemand. It allows publishers to override the configured Configuring timeouts set in the IX app.

Publishers

June 13, 2019

Device-Specific Timeouts

Added two new timeout configurations in the IX app for IX Wrapper Library™ and IX Custom Library: Desktop Timeout (ms) and Mobile Timeout (ms). This allows publishers to configure a device-specific header auction timeout. We recommend using the default timeouts we've set in the app, 1000 ms for Desktop and 1500 ms for Mobile.

Publishers

June 10, 2019

Optimized Auction Run Time

We've optimized auction setup to run 5% faster than before. Faster auction run time improves bid participation by returning bids at a higher speed to the publisher's ad server, resulting in a better win rate for DSPs.

DSPs

June 6, 2019

Update to the mappings service

Released an update to the mappings service for Client Audit Logs. You can now use the API endpoints to retrieve information about your deals, such as their names and effective dates. For more information, see Mappings Service.

Publishers

May 30, 2019

Roundel joins the IX Library Ecosystem

IX Library Ecosystemthe Roundel, Media reimagined by Target, has joined the IX Library Ecosystem as a Certified Adapter.
Note: The Roundel bidder requires a signed addendum. If you're interested in participating with Roundel, please contact your IX Representative.

Publishers

May 28, 2019

Updates to Bid Compression

We'll now always send the Accept-encoding: gzip field for all bid requests. This change allows DSPs to continue sending Index Exchange (IX) their compressed GZIP bid responses even if they don't support compressed GZIP bid requests. To ensure we're compressing bid requests efficiently, we'll now only compress bid requests over 1500 bytes. To learn more, see Compress traffic using GZIP.

DSPs

May 21, 2019

IX Library

Released the IX Library™, which replaces our Wrapper products. It is a collection of client-side ad tech solutions that Index Exchange (IX) offers for publishers, and it is composed of three library types:

  • IX Identity Library™
  • IX Custom Library™
  • IX Wrapper Library™

For more information, see Configure your IX Library.

Publishers

May 21, 2019

Identity

We have started a closed beta for the Matched Audiences™ product via LiveRamp. Matched Audiences are buyer-specific audience segments curated with CRM-style data, that allow buyers to reach their most important customers across high-quality publishers and different environments. To learn more about the benefits of this solution and how to use it, see Targeting users using Matched Audiences.

Publishers

Buyers

May 16, 2019

Adaptive Timeout™

Added an a Adaptive Timeout™ feature to the IX Wrapper Library™. The feature allows publishers to make use of our adaptive machine-learning algorithm to automatically adjust timeout values in real time using factors such as the device type, the user’s geographical location, and network conditions. For more information, see Configuring timeouts.

Publishers

May 13, 2019

Fixed video.placement Bug

We fixed a bug to now more reliably send DSPs the video.placement field. To learn more about video.placement, see Video and Video Ext.

DSPs

May 13, 2019

Optimized Auction Run Time

We've optimized auction setup to run 3% faster than before. Faster auction run time improves bid participation by returning bids at a higher speed to the publisher's ad server, resulting in a better win rate for DSPs.

DSPs

May 13, 2019

Improved Handling of QPS Spikes

Over the next few weeks, we’ll be migrating current DSP settings for QPS (queries per second) into a new system. DSPs should see a more consistent QPS stream from Index Exchange (IX) that better handles traffic spikes.

DSPs

Apr 30, 2019

Wrapper

TrustX has updated their code: their bidding adapter now includes the wtimeout parameter. This allows publishers to pass timeout values dynamically in their bid requests.

Publishers

Apr 29, 2019

Improved supply chain transparency

To improve supply chain transparency for DSPs, we've added a new source.pchain field for bid requests. The pchain field is located within the source object for bid requests and provides transparency about the suppliers in our marketplace. For more information on pchain, see List of supported OpenRTB bid request fields. We're also evaluating other initiatives that focus on supply chain transparency (e.g. schain, sellers.json). Stay tuned for more details.

DSPs

Apr 25, 2019

Reporting

We’ve developed a mappings service that provides more information about your Client Audit Logs (CAL). The logs that you retrieve include identifiers, but not the corresponding name mappings. You can use the API endpoints to return name mappings for DSPs and buyers (with deal mappings coming soon). For more information, see Mappings Service.

Publishers

Apr 15, 2019

User Matching Update

Starting Apr 15, 2019 with the release completely finishing on Apr 19, 2019, we'll be updating user matching to improve how we sync with regional DSPs. We'll now only send user matching requests specific to the regions they are enabled in, resulting in more purposeful user matches. This change saves regional DSPs from syncing with users in geographical zones where they don't conduct business (e.g. EMEA, APAC).

DSPs

Apr 12, 2019

Wrapper

A new Certified Adapter joins the IX Library Ecosystem: Beachfront is a bidding adapter that publishers can choose to configure in their IX Library™. The IX app reflects this change. You'll see Beachfront in the Configure Other Adapters section under the Add Adapters drop-down list.

Publishers

Apr 10, 2019

Identity

The LiveRamp Real Time Identity (RTI) adapter launched today for Canada-based IX Library™ clients. With the LiveRamp RTI adapter enabled, the additional LiveRamp IdentityLink (IDL) identifier is introduced to a publisher’s bid request. The LiveRamp IDL is a hashed, people-based identifier for ad tech partners. To learn more about the benefits of this solution and how to use it, see Matching users using LiveRamp

Publishers

Apr 10, 2019

Wrapper

PubMatic has updated their code: their bidding adapter now supports the Unified ID Solution.

Publishers

Apr 1, 2019

Bid Request Changes

Starting Apr 1, 2019 with the release completely finishing Apr 5, 2019, Index Exchange (IX) is making the following bid request changes:

  • Updating OpenRTB Version in Bid Request Header to 2.5. This update enables all DSPs to instantly receive newly supported fields as they become available. Since OpenRTB 2.5 is backwards compatible (with the exception of a few fields that IX does not support), we do not expect any disruptions in bidding behavior. Any fields that were not available in previous versions, will now be accessible in OpenRTB 2.5. For more information, see our List of supported OpenRTB bid request fields.
  • Removing legacy custom fields and objects. We're removing these two extensions as they are redundant and can be found in other objects:
    • Our custom deals object extension. The same information is located in the deals object array within the imp.pmp object.
    • Our custom ssl extension (Secure Sockets Layer). The same information is located in the secure field within the imp object.
  • We're also no longer passing non-standard information about the site ID (e.g. 6429 = Astrology) in the keywords field.

DSPs

Mar 22, 2019

Bid Request Updates Rescheduled Until Apr 1, 2019

The update to the OpenRTB Version in Bid Request Header to 2.5 and removal of some legacy fields is rescheduled until Apr 1, 2019. We began the rollout on Mar 18, 2019, but quickly spotted a bug that invalidated some creatives. We’ve since rolled back the updates to ensure the issue is 100% fixed. We will now target relaunching on Apr 1, 2019 and finish Apr 5, 2019.

DSPs

Mar 22, 2019

Bid Compression

IX now supports bid compression using GZIP for bid requests and responses with DSPs. Bid compression uses less bandwidth (around 20-30%) between IX and DSPs. To learn more, see Compress traffic using GZIP.

DSPs

Mar 14, 2019

Updates to Existing Adapters

Improve Digital has updated their adapter endpoint from ad.360yield.com to ice.360.

Publishers

Mar 14, 2019

New Adapters

Three new adapters join the IX Library Ecosystem: Colossus, LockerDome, and Undertone. All partners are bidding adapters that publishers can choose to configure in their IX Library™. We've updated the IX app to reflect this change: all partners are now visible in the Configure Other Adapters section under the Add Adapters drop-down list.

Publishers

Feb 21, 2019

Identity

Wave 3 of the LiveRamp solution rollout launched today. The LiveRamp IdentityLink (IDL) is a hashed, people-based identifier for ad tech partners. Index Exchange (IX) is offering the LiveRamp Real Time Identity (RTI) adapter for our IX Library™ clients. To learn more about the benefits of this solution and how to use it, see Matching users using LiveRamp.

Publishers

Feb 19, 2019

Identity

Wave 2 of the LiveRamp solution rollout launched today. The LiveRamp IdentityLink (IDL) is a hashed, people-based identifier for ad tech partners. Index Exchange (IX) is offering the LiveRamp Real Time Identity (RTI) adapter for our IX Library™ clients. To learn more about the benefits of this solution and how to use it, see Matching users using LiveRamp.

Publishers

Feb 19, 2019

Wrapper

A new Certified Adapter joins the IX Library Ecosystem: RTK is a bidding adapter that publishers can choose to configure in their IX Library. We've updated the IX app to reflect this change: RTK is now visible in the Configure Other Adapters section under the Add Adapters drop-down list.

Publishers

Feb 14, 2019

Added Clone Site Tags feature to the IX app

In the Site Tag screen, you can now clone site tags that have had their domains approved. To clone a site tag, in the Actions column, click the clone icon. The site tag will then be cloned and made available to edit. The site tag name will have “- clone” appended to it. To uniquely identify the site tag, change the name and click Update.

Publishers

Feb 13, 2019

Identity

Wave 1 of the LiveRamp solution rollout launched today. The LiveRamp IdentityLink (IDL) is a hashed, people-based identifier for ad tech partners.Index Exchange (IX) is offering the LiveRamp Real Time Identity (RTI) adapter for our IX Library™ clients. To learn more about the benefits of this solution and how to use it, see Matching users using LiveRamp.

Publishers

Feb 12, 2019

Identity

Today we enabled DSPs that have a partnership with LiveRamp to receive the IdentityLink (IDL). The LiveRamp IDL will now be included in bid requests sent from US-based publishers using the IX Library™ who have enabled LiveRamp Real Time Identity (RTI) adapter for the confirmed DSPs.
Stay tuned for updates on further releases of the LiveRamp Real Time Identity (RTI) adapter on publisher libraries!
To learn more about the benefits of this solution and how to use it, see Matching users using LiveRamp.

DSPs

Feb 12, 2019

Removal of Query String in URL Starting Feb 12, 2019

As part of our ongoing commitment to improve privacy and inline with the practices of other major exchanges, we will begin trimming the query string from URLs in the site.page field of bid requests and from Client Audit Logs in the coming weeks. Page URLs sometimes contain a query string with custom information about the page view set after the first question mark (?) in the URL. This information may not be intended for third parties. For example, www.number1news.com/article?color=blue&lat=49.4&lon=180.1 now becomes www.number1news.com/article.

Publishers

Buyers

Feb 12, 2019

Upcoming Bid Request Changes Starting Mar 18, 2019

Starting Mar 18, 2019, we will be making the following changes to bid request:
Note: These updates have been rescheduled until Apr 1, 2019 with the release completely finishing Apr 5, 2019. For more information, see Mar 22, 2019 release notes above.

  • Updating OpenRTB Version in Bid Request Header to 2.5. This update will enable all DSPs to instantly receive newly supported fields as they become available. Since OpenRTB 2.5 is backwards compatible (with the exception of a few fields that IX does not support), we do not expect any disruptions in bidding behavior. For more information, see our List of supported OpenRTB bid request fields.
  • Removing legacy custom fields and objects. We will be removing these two extensions as they are redundant and can be found in other objects:
    • Our custom deals object extension. The same information is located in the deals object array within the imp.pmp object.
    • Our custom ssl extension (Secure Sockets Layer). The same information is located in the secure field within the imp object.
  • We will also no longer pass non-standard information about the site ID (e.g. 6429 = Astrology) in the keywords field. However, we will continue to pass other keywords provided by publisher partners.

DSPs

Jan 29, 2019

IX Library

PubMatic has enabled multi-size support. This means that publishers can now include additional ad sizes in the same bid request, in all requests sent to the PubMatic adapter.

Publishers

Jan 25, 2019

IX Library

Three new adapters join the IX Library Ecosystem: GumGum, JustPremium, and PlaygroundXYZ. All partners are bidding adapters that publishers can choose to configure in their IX Library™. We've updated the IX app to reflect this change: all partners are now visible in the Configure Other Adapters section under the Add Adapters drop-down list.

Publishers

Jan 8, 2019

IX app

We have made a number of tweaks and improvements to the IX app:

  • Added the currency to the deal's Floor Rate field. When creating a new deal or editing an existing deal, the currency of the deal's floor rate is now displayed.
  • Improved dual selection boxes for selecting deals and deal sections. To accommodate site tags and deal sections with long names, we have increased the width of the selection boxes in the Placements, Deal Sections and Deals screens.
  • Added Export to CSV feature. Looking to audit all the deals that have been created on our platform? Now you can export all of the data in the Deals table with the Export to CSV button.
  • Added the advertiser name in deal's Buyer Seat ID field. When you add the optional Buyer Seat ID to a deal, the advertiser we have registered for the seat you enter now also displays. If we have never registered the advertiser to the seat ID you entered, the message "Cannot be found" displays. This means transactions for your deal will be slightly delayed when bids begin to flow from the DSP. Even if Human Verification is turned off, our Ad Quality team will need to add the Buyer Seat ID to our platform to allow your deal to transact.
  • Changed the default end date when creating deals. Deal clutter in your bid stream to DSPs occurs when individual bid requests to DSPs are flooded with valid deal IDs. To help DSPs focus on deals that are relevant, when you create new deals, the default end date is now Feb 28th of the following calendar year. This end date gives you the chance to evaluate expiring deals two months into the new calendar year.
    Note: This new end date does not affect any pre-existing deals on your account, and the end date is only a suggestion; you can change it by editing the End Date field.
  • Added a search for campaign by creative ID. Users who have access to the hexadecimal creative ID from the ifnotify URL can now use it to look up campaigns in the Campaign Manager screen. You can search using one creative ID or multiple IDs separated by commas.
  • Added a search for campaign by campaign ID. Some users have reported malformed dates when importing CSV files from our Custom Reports feature in Microsoft Excel. We have updated the date format to reflect the ISO-8601 standard to fix this issue.
  • Changed the format of date fields in Custom Reports. Some users have reported malformed dates when importing CSV files from our Custom Reports feature in Microsoft Excel. We have updated the date format to reflect the ISO-8601 standard to fix this issue.
  • Added Deal ID in Inventory Statistics. Along with the Deal Name, we now also display your Deal ID when looking up deal information in the Inventory Statistics screen.
  • Improved graphs in Inventory Statistics. We fixed a bug where the graphs in the Inventory Statistics would display data even if your search parameters resulted in no data being found. We have also updated the graph titles to better describe the time the data is valid for.
  • Added Deal ID filtering in Inventory Statistics. In Inventory Statistics, you can now filter by Deal ID(s).
    Note: Open market spend will still appear in the results and the start and end dates you enter affect the table data only.
  • Added brand URL to be filtered when blocking brands. In Campaign Settings, when you search for brands to block, brand URL landing pages will also be searched for matching brands.

Publishers