Release Notes

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Date Feature Description For

November 16, 2023

Podded video in OpenRTB

Index has released support for structured video pods and dynamic video pods in OpenRTB for publishers in Beta. Publishers can now send the following fields in OpenRTB bid requests to Index:

  • video.podid

  • video.maxseq

  • video.poddur

Publishers may receive the following field in OpenRTB bid responses from Index:

  • bid.dur

For more information about these fields, see List of supported OpenRTB bid request fields for sellers.

Publishers

 

November 9, 2023

New Marketplaces dashboard

Index has released a new dashboard for Marketplace Partners that provides a filterable overview of performance data across a variety of metrics, including Marketplace Media Spend, Impressions, Top Deals, Top Publishers, and Top Buyers. For more information about this dashboard, see Dashboard.

Marketplace Partners

November 9, 2023

Support for new ad sizes

Index has added support for the following ad sizes:

  • 940x300 (Banner)

  • 930x80 (Banner)

  • 760x100 (Banner)

  • 970x40 (Banner)

  • 960x180 (Banner)

  • 940x180 (Banner)

  • 930x100 (Banner)

For more information about the ad sizes that Index supports, see List of supported ad sizes.

Publishers

DSPs

October 30, 2023

Support for Google's Topics API

The Topics API is an interest-based advertising API available on Chrome for banner ads, which allows topics information to be sent in bid requests to DSPs. The Topics API is available in Prebid.js version 8.9.0 or later. For more information on how DSPs receive topics information in bid requests, see How Index sends Privacy Sandbox topics in bid requests.

Publishers

DSPs

October 24, 2023

New fields in Client Audit Logs (CAL)

Index has added the following two new Marketplace fields to our Client Audit Logs (CAL) API:

  • marketplace_total_fee

  • marketplace_publisher_spend

For more information about these fields, see our Data dictionary.

Publishers

Marketplace Partners

Buyers

DSPs

October 11, 2023

Flex Video for web banner (Alpha)

Flex Video is a feature that allows Index to increase monetization of your web banner supply by serving a winning video ad in a banner ad slot. It allows publishers with web banner supply to access Index's video demand. Flex Video is available for approved media owners with Prebid.js integrations and for ad sizes of 300x250 who pass the GPID. For more information about Flex Video, see Using Flex Video to render video ads in web banner ad slots (Beta).

Publishers

October 6, 2023

Support for Google's Protected Audience API

The Protected Audience API (formerly known as FLEDGE) is an in-browser API that is a part of the Privacy Sandbox initiative. This API allows DSPs to curate and target interest groups without relying on third-party cookies, while protecting users from cross-site tracking. Publishers using Prebid.js and Google Ad Manager as the ad server, can enable the fledgeForGpt module to receive Protected Audience API demand from Index. For more information about using this module with Index, see Receive Protected Audience API demand from Index using Prebid.js.

Publishers

DSPs

October 3, 2023

Updates to our Supply quality Guidelines

Index has published an updated version of our Supply quality guidelines. We've also re-named our Supply quality guidelines to Inventory quality policy. For more information, see Inventory quality.

Publishers

September 25, 2023

Deal Activity Tab

Index has released the Deal Activity Tab in the Index UI for Marketplace Partners. You can use the Deal Activity Tab to get a quick, high-level understanding of your deal activity and to monitor certain aspects of your overall deal health, such as:

  • If your campaigns are being blocked

  • The campaigns that are bidding on your deals

  • If your deal targeting settings are limiting your ad opportunities.

For more information, see View how a specific deal is performing.

Marketplace Partners

September 25, 2023

New STV reporting fields

Index has released the following new reporting fields for publishers in the Reporting API and Reports in the Index UI:

  • Content Channel

  • Content Language

  • Content Livestream

  • Content Network

  • Content Rating

  • Min Ad Duration

  • Max Ad Duration

  • Video Skippable

  • Video Playback Method

For more information about these fields, see Data dictionary.

Publishers

 

 

September 25, 2023

New fields in

Client Audit Logs (CAL)

Index has released the following new CAL reporting fields for publishers:

  • min_ad_duration

  • max_ad_duration

  • content_rating

  • content_livestream

  • content_language

  • content_network

  • content_channel

  • content_genre

For more information about these fields, see Data dictionary.

Publishers

Sept 5, 2023

Index Marketplaces

Index Marketplaces is now available in open beta for publishers and closed beta for Marketplace Partners. Index Marketplaces is our new platform that connects publishers and Marketplace Partners, with unique data assets, buyer relationships, or curation expertise to make incremental demand accessible through a publisher's existing integration with Index Exchange.

For more information, see the following:

Publishers

Marketplace Partners

August 31, 2023

Quick Reports

Index has released a new feature called Quick Reports for Reports in the Index UI. Quick Reports allow you to create a report from a set of pre-defined templates that cover common reporting scenarios.

For publishers, see Create a report from a template.

For buyers, see Create a report from a template.

Publishers

Buyers

August 24, 2023

Campaigns page and Campaign manager

Index has released the following new campaign management features in the Index UI:

  • Campaigns page: View and filter the campaigns that are actively bidding and spending on your inventory.

  • Campaign manager: View additional information about a specific campaign, or allow or block a specific campaign that is not performing as expected.

For more information, see View how a campaign is performing.

Publishers

August 23, 2023

Updates to our Supply and Demand Quality Guidelines

Index has updated our Supply Quality Guidelines to include a new policy:

Index has updated our Demand Quality Guidelines to include two new policies:

Publishers

Buyers

DSPs

August 22, 2023

Marketplaces

Index has released the following new reporting fields that can be used to report on Marketplace transactions in the Reporting API and Reports in the Index UI:

  • Media Spend

  • Marketplace Media Spend

  • Deal Media Spend

  • Open Media Spend

  • Marketplace Owner Name

  • Marketplace Owner ID

  • Marketplace CPM

  • Marketplace Index Fee

  • Marketplace Index Fee (%)

  • Marketplace Publisher Spend

  • Marketplace Owner Fee

  • Marketplace Owner Fee (%)

  • Marketplace Total Fee

  • Marketplace Total Fee (%)

Index has also released the following fields for CAL reports:

  • media_spend

  • marketplace_media_spend

  • marketplace_index_fee

  • marketplace_owner_fee

  • marketplace_owner_id

For more information on each field, see our Data dictionary. For more information on Marketplaces, see Accessing demand through Index Marketplaces.

Publishers

Buyers

DSPs

August 18, 2023

Support for 33Across (Lexicon ID) and LiveIntent Connected ID

Publishers using the Prebid.js User ID module can send the 33Across (Lexicon ID) and LiveIntent Connected ID in bid requests to Index, which are further passed to DSPs.

For more information about Index's addressability solutions, see List of supported identifier providers.

Publishers

DSPs

July 31, 2023

Index Marketplaces

demand toggle

The Account Settings screen has been updated to include a toggle to turn Index Marketplaces demand on or off. For more information about Index Marketplaces, see Accessing demand through Index Marketplaces.

Publishers

July 24, 2023

Demand Quality Guidelines

Index has updated our Demand Quality Guidelines. These guidelines outline the policies and procedures Index follows to make sure that our Exchange contains high-quality, brand safe, and fraud-free advertisements. For more information, see Ad quality.

Buyers

DSPs

July 17, 2023

Reporting API and Reports in the Index UI

Index has added a new reporting field called internal_pg_deal_id which provides Index's internal Programmatic Guaranteed (PG) deal ID that is associated with the transaction.

For more information about this field, see internal_pg_deal_id in our Data dictionary.

Publishers

July 10, 2023

New ad sizes

Index has added support for the following ad sizes:

  • 320x160 (Banner)

  • 930x600 (Banner)

  • 980x480 (Banner)

  • 980x600 (Banner)

  • 640x640 (Rectangle)

  • 580x500 (Rectangle)

  • 250x600 (Tower)

For more information about the ad sizes Index supports, see List of supported ad sizes.

Publishers

July 6, 2023 Deal retention policy Aligned with Index Exchange's effort to send quality and efficient traffic to DSPs, deals with no recent activity will only be passed to DSPs a small percentage of the time. If activity is detected on a deal, the deal will become fully active again within a few hours.

To learn how to see how your deals are performing, see Monitoring your deals in the Deals dashboard.

 Publishers

June 20, 2023

OpenRTB video.plcmt field

Index now supports the OpenRTB video.plcmt field in bid requests. You can specify the placement type for the video impression by sending the plcmt field in the video object. This field allows DSPs to make informed decisions when bidding. For more information about this field, see List of supported OpenRTB bid request fields for sellers.

We have also updated our reporting products so that you can view reporting data for the new placement types. For more information, see the video_placement_type field in our Data dictionary.

Publishers

DSPs

June 8, 2023

Support for video.plcmt in Index’s Prebid.js adapter

Index now supports the video.plcmt field in accordance with the updated IAB Digital Video Guidelines. You can specify the placement type for the ad by sending the plcmt field in your video ad units. This field allows DSPs to make informed decisions when bidding. For more information about bid request parameters, see our adapter documentation Bid request parameters on the Prebid website.

Publishers

June 5, 2023 New targeting options in deals You can now target channel and network in STV deals. For more information, see Targeting content channel, content network, and content series in deals using inventory groups (Beta). Publishers
May 31, 2023 Market Floor (Beta)

Index now sends Market Floors to DSPs in bid requests. Market Floors are used with inventory that is missing a floor, or to optimize an inefficient floor price that already exists. For more information about Market Floors, see How Market Floor delivers more competitive bids through Index (Beta).

Publishers

DSPs

May 23, 2023

Content groups

Index has added support for the following content groups:

  • Retail Linked Ads - Amazon

  • Retail Linked Ads - Walmart

  • Retail Linked Ads - Target

  • Retail Linked Ads - Walgreens

  • Retail Linked Ads - Instacart

  • Retail Linked Ads - Other

  • Language/copy - Czech

  • Language/copy - Danish

  • Language/copy - Dutch

  • Language/copy - Finnish

  • Language/copy - Hebrew

  • Language/copy - Hindi

  • Language/copy - Norwegian

  • Language/copy - Portuguese

  • Language/copy - Swedish

For more information about each content group, see Content group definitions.

Publishers

April 25, 2023

New Flex Video creative type

Index has added a new Flex Video Creative Type to the Blocking Controls screen in the Index UI. Flex Video, which is currently in Closed Beta, is an Index-rendered video ad unit that serves seamlessly into banner ad slots. For more information about Flex Video, contact your Index Representative. For more information about how to block creative types, see Block a creative type and Creative type definitions.

Publishers

April 25, 2023

Reporting API and Reports in the Index UI

Index has added a new reporting field called Global Placement Identifier (GPID) which provides the Google Ad Manager ad unit code for the slot request.

For more information about this field, see global_placement_id in our Data dictionary.

Publishers

Buyers
April 24, 2023 Additions to supported currencies Index now supports a larger list of currencies. For more information about the currencies that we support and how they are supported, see List of supported currencies for publishers .

Publishers

DSPs

April 24, 2023

Support for adUnit-Specific First Party Data (FPD)

Index's Prebid.js adapter now supports the adUnit-specific data from version 7.46 and above. This allows you to specify key-value pairs at the ad unit level. For more information about setting up adUnit-specific data, see our documentation on Set up First Party Data (FPD) on the Prebid site.

Publishers

March 22, 2023

Single sign-on (SSO) for IX Square and Index UI users

To simplify the way you access Index’s tools and services, we have transitioned to a single sign-on (SSO) experience for IX Square and the Index UI. Moving forward, you will need to use your Index UI credentials to access IX Square. For any questions, contact your Index Representative.

Publishers

 

February 15, 2023

Deal Activity Tab in the Index UI

Index has released the Deal Activity Tab in the Index UI. You can use the Deal Activity Tab to get a quick, high-level understanding of your deal activity and to monitor certain aspects of your overall deal health, such as:

  • If your campaigns are being blocked

  • The campaigns that are bidding on your deals

  • If your deal targeting settings are limiting your ad opportunities

For more information, see View how a specific deal is performing.

Publishers

February 15, 2023

Bid Landscape screen deprecation notice

The legacy Bid Landscape screen in the Index UI is now deprecated. The main reporting Dashboard has replaced all reporting use cases from this screen.

Publishers

February 15, 2023

New targeting options in deals

You can now target specific inventory channels, interstitial ads, and rewarded ads in deals.

For more information, see one of the following:

Publishers

Buyers

February 14, 2023

Reports in the Index UI

You can now search for a specific report that you have created in the Index UI. For more information see, Search for a saved report.

Publishers

Buyers
February 9, 2023 Video content language targeting in deals

You can now target specific video content languages in your deals.

For more information, see one of the following:

Publishers

Buyers
February 2, 2023 New Formats and sizes targeting option in deals

The Ad unit and Format targeting options have been removed and you can now target specific banner sizes using the Formats and sizes targeting option when creating your deals. If you previously had any deals that used Ad unit and Format targeting, you don't need to do anything to keep this targeting active. This targeting has been automatically moved to Formats and sizes for you.

For more information, see Create a direct deal.

 Publishers
February 1, 2023 Targeting presets in deals To help make deal creation more efficient, you can now create and add a preselected list of site IDs, called targeting presets, to target in your deals. For more information, see Managing targeting values and Create a targeting preset. Publishers

February 1, 2023

Bid Landscape screen deprecation notice

Index will be deprecating the legacy Bid Landscape screen in the Index UI in the coming weeks. The main reporting Dashboard will replace all reporting use cases from this screen.

Publishers

February 15, 2023

Bid Landscape screen deprecation notice

The legacy Bid Landscape screen in the Index UI is now deprecated. The main reporting Dashboard has replaced all reporting use cases from this screen.

Publishers

January 23, 2023 Support for VAST ad tags Index can now generate a VAST ad tag URL for publishers who want to receive video demand from Index for individual non-podded bid requests. For more information, contact your Index Representative. Publishers

January 20, 2023

Support for GPP in Index's Prebid adapters.

Our Prebid Server and Prebid.js adapters now support the Global Privacy Platform (GPP) framework.

Publishers
January 17, 2023 Local timezone for viewability reporting When you create a report to gather data on the average viewability of your deals, you can now view data in your local time zone. Previously, you could only view data in UTC. For more information about how to generate a viewability report, see Create a report to see average viewability for deals Publishers

January 12, 2023

New custom key value targeting in deals

Publishers creating deals with the Using Inventory Groups option can now target their deals with their custom key values. For more information, see Targeting custom key values in deals using inventory groups (Beta).

Publishers

Buyers

DSPs