Release Notes

December 23, 2022

Supported OpenRTB objects

Index now supports the Global Privacy Platform (GPP) framework for streamlining how user choices are signaled across all jurisdictions recognized by the IAB.

Additionally, we have added support for the following OpenRTB fields:

• regs.gpp

• regs.gpp_sid

For more information about this framework, see GPP.

For more information about the supported OpenRTB fields for GPP, see List of supported OpenRTB bid request fields for sellers.

Publishers

Buyers

DSPs

November 9, 2022

New targeting option for deals

Publishers creating deals with the Using Inventory Groups option can now target their deals by individual site IDs instead of inventory groups. For more information, see Create a direct deal.

Publishers

October 28, 2022

Support for the OpenRTB device.sua object

Index now supports the OpenRTB device.sua object for DSPs. The sua (structured user-agent) object allows publishers to transmit device-level information derived from User-Agent Client Hints to buyers.

For more information, see List of supported OpenRTB bid request fields for DSPs.

DSPs

October 5, 2022

Deals dashboard (Beta)

Index has released a new reporting dashboard in the Index UI in Beta for publishers. This dashboard provides an overview of deal revenue and performance. For more information about this dashboard, see Monitoring your deals in the Deals dashboard.

Publishers

October 4, 2022

Limited video viewability

To enhance our previous viewability release by supporting a subset of our video inventory, Index now enriches roughly 17% of our video inventory with a viewability score through the OpenRTB imp.metric object. For more information about viewability and how viewability scores can be used, see What is viewability?.

Publishers

Buyers

DSPs

October 3, 2022

Reporting dashboard and Inventory Statistics dashboard

Index has released our main Reporting dashboard and our Inventory Statistics dashboard in the Index UI in General Availability (GA) for publishers.

For more information about these dashboards, see Dashboard and Inventory statistics.

Publishers

September 29, 2022

The content group definition Audio (User Initiated) and the creative type definition Overlay/Voken are deprecated.

For a current list of content groups supported by Index, see Content group definitions. For a current list of creative types supported by Index, see Creative type definitions.

Publishers

September 27, 2022

OpenRTB 2.6

Index has added support for receiving OpenRTB 2.6 requests from publishers and sending them to DSPs. We now accept and send "2.6" as the default x-openrtb-version header value.

For more information about OpenRTB header values for publishers, see HTTP Headers.

For more information about OpenRTB header values for DSPs, see HTTP headers.

Additionally, we have added support for the following OpenRTB fields:

• imp.rwdd (for publishers and DSPs)

• content.channel and content.network (for publishers and DSPs)

• device.sua (for publishers)

For more information about these fields for publishers, see List of supported OpenRTB bid response fields for sellers.

For more information about these fields for DSPs, see List of supported OpenRTB bid request fields for DSPs.

Note: Even though we support sending"2.6", Index currently only supports a subset of OpenRTB 2.6 fields. Additional support will be added in the future.

Publishers

DSPs

September 13, 2022

Gzip support for publishers

You can now send bid requests and receive bid responses that are compressed using gzip. For more information, see Send and receive compressed traffic using gzip.

Publishers

September 13, 2022

Domain targeting option for Inventory Packages

Buyers using Inventory Packages can now target deals at the domain level. For more information, see Targeting options for Inventory Packages.

Buyers

September 12, 2022

Update to report creation limits

We have updated our report limit guidelines for the Reporting API and Reports in the Index UI to the following:

• Scheduled reports: There is a maximum of 50 active hourly reports, and 100 daily, weekly, or monthly reports.

• Concurrently running reports: There is a maximum of 25 concurrent ad hoc reports and, additionally, a maximum of 25 concurrent direct-to-email reports.

• Maximum one-time reports: There is a maximum of 500 direct-to-email or ad hoc reports run in the past 7 days.

• Maximum times you can save a report: There is a maximum of 1000 times you can save a report in the past 7 days. This includes creating new reports, editing existing reports, or sending direct-to-email reports.

Publishers

Buyers

DSPs

August 31, 2022

Local time zone and currency

Reports in the Index UI and the Reporting API now support local time zone and currency for publishers, in General Availability (GA). For more information on creating a report in the Index UI using your local time zone and currency, see Create a custom report.

For more information on creating a report using the Reporting API, see our API documentation.

Publishers

August 31, 2022

Custom Reports deprecation notice

Index has now deprecated the legacy Custom Reports screen in the Index UI. The Reporting API and Reports in the Index UI should replace all reporting use cases from this screen.

Publishers

August 31, 2022

Index has released two new reporting fields in the Reporting API, Reports in the Index UI, and CAL:

• video_placement_type

• prebidjs_version

Note: These fields are only available in Reports in the Index UI for publishers, and in the Reporting API for publishers and DSPs. They are available for all customer types in CAL. For more information about these fields, see Data dictionary.

Publishers

DSPs

Publishers

DSPs
Buyers

August 29, 2022

Reports in the Index UI

Reporting API

Index has added additional filtering options to reports created in the UI and in the Reporting API. In addition to is any of, you can now filter by is none of, contains any of, and contains none of.

For more information, see Create a custom report.

Publishers

DSPs
Buyers

August 15, 2022

Viewability targeting in deals and viewability reporting (Beta)

Publishers creating deals using inventory groups and Buyers using inventory packages can now target their deals against a minimum viewability score. To learn more about viewability, see What is viewability?.

Additionally, we have released the following reporting fields in the Reporting UI and API for publishers and buyers:

• average_measured_viewability

• total_measured_impressions

• total_viewable_impressions

To learn more about these reporting fields, see Data dictionary.

Publishers

Buyers

DSPs

Publishers creating deals using inventory groups can now target their deals against playback method, content genre, and ad duration. For more information, see Create a direct deal.

Publishers

Buyers

July 27, 2022

Custom Reports deprecation notice

Index will be deprecating the legacy Custom Reports screen in the Index UI in the coming weeks. The Reporting API and Reports in the Index UI should replace all reporting use cases from this screen.

For more information on the Custom Reports screen, see Additional reports.

Publishers

Publishers creating deals using inventory groups can now target their deals against skippable or non-skippable video ad formats, content streaming type, and content rating. For more information, see Create a direct deal.

Publishers

Buyers

July 7, 2022

Support for image-based user syncing

Index has always supported iframe-based user syncing for Prebid.js publishers. We now also support image-based user syncing with Index and our DSPs. For publishers who enable both iframe and image-based syncing, we will default to using iframe, because it allows us more flexibility to optimize the frequency, timing, and coverage for syncing. For more information see, Verify that the user matching helper is enabled for a Prebid.js integration.

Publishers

July 7, 2022

Support for the OpenRTB device.sua object

Index now supports the OpenRTB device.sua object. The sua (Structured User-Agent) object allows publishers to transmit device-level information derived from User-Agent Client Hints to buyers.

For more information, see List of supported OpenRTB bid request fields for sellers.

Publishers

DSPs

July 7, 2022

Impression measurement using OMID

Index now uses the IAB's Open Measurement Interface Definition (OMID) to measure impressions for mobile app banners. OMID provides a standardized method of sending billing notifications to Index and DSPs, which reduces reporting discrepancies between all parties. We encourage all mobile app publishers who monetize banners to adopt OMID.

For more information, see Measuring impressions with OMID.

Publishers

July 4, 2022

Support for native ads in Prebid.js

Index’s Prebid.js adapter now includes support for native ads. Publishers who have configured native in Prebid.js can now call Index to receive native demand. For more information, see Set up Prebid.js for native.

Publishers

Publishers

Buyers

June 16, 2022

Content groups deprecation notice

As of June 16, 2022 the following content groups will be deprecated:

• App Store Landing Pages
• Images/creative - Animated
• Images/creative - Mature
• Images/creative - Non-Animated
• Images/creative - Text-based
• In-ad (with native elements)
• In App Purchase
• Language/copy - Ad tech content
• Language/copy - Survey
• RTB - Open
• RTB - Private
• Specs - Borderless
• Specs - Looping/animation

Content groups are a type of blocking control in Index UI that allows publishers control the creatives they receive. For a current list of content groups supported by Index, see Content group definitions.

Publishers

June 16, 2022

Support for the OpenRTB app.ext object

Index now supports the inventorypartnerdomain field in the app.ext object in bid requests. This object allows the seller to provide a pointer to the domain of an inventory partner that is explicitly authorized to monetize ads within an application's content.

For more information about this object for publishers, see List of supported OpenRTB bid request fields for sellers.

For more information about this object for DSPs, see List of supported OpenRTB bid request fields for DSPs.

Publishers

DSPs

June 8, 2022

Support for the OpenRTB metric object

Index now supports the metric object in bid requests. This object allows the seller or Index to provide metrics that offer insight into the impression opportunity, such as viewability, completion rate, and click-through rate.

For more information about this object for publishers, see List of supported OpenRTB bid request fields for sellers.

For more information about this object for DSPs, see List of supported OpenRTB bid request fields for DSPs.

Publishers

DSPs

June 2, 2022

Update to the Site IDs page in the Index UI

The Site ID page is the new and improved version of the Site Tag page in the Index UI. The improvements include:

• Improved management of your site IDs with enhanced search and sort functionality.

• Easy to create site IDs and copy blocks from existing site IDs.

• Automatic activation of new site IDs on creation.

• Easy to edit site IDs that you already created.

For more information, see Create a site ID to define and categorize your inventory.

Publishers

June 2, 2022

Reporting Dashboard (Beta) and Inventory statistics (Beta)

Index has released two new reporting dashboards in the Index UI in Beta for publishers. These dashboards replace the existing reporting dashboard on your UI homepage, as well as the existing inventory statistics page. For more information about these new dashboards, see: 

• Dashboard

• Inventory statistics

Publishers

May 26, 2022

Supported OpenRTB objects

Index acknowledges that sellers may collect and pass the following fields:

• app.keywords*, app.sectioncat, app.pagecat

• site.keywords*, site.pagecat, site.sectioncat

• user.geo

(*) It is the responsibility of sellers to ensure they do not include any information that can be considered personal data, personal information or sensitive information in the following free-text fields:

• site.search**

• user.gender**, user.keywords**, user.yob**

(**) These fields will be available to publishers in setting up deals, but the field will not be sent in bid requests to DSPs.

Index may retain full requests containing the value(s) of these fields for troubleshooting purposes for up to 30 days. You can find out more by reading our Data Retention policy.

For more information, see List of supported OpenRTB bid request fields for sellers.

Publishers

May 18, 2022

Prebid.js outstream video player (Beta)

Index's outstream video player is now available in a closed Beta in Prebid.js. Publishers who are using Index as a bidding adapter in Prebid.js can use our outstream video player to show outstream video ads from us on their site.

For more information about Index's outstream video player in Prebid.js, see Configure outstream video ads in Prebid.js using Index's outstream ad unit or contact your Index Representative.

Publishers

May 16, 2022

Local time zone and currency

Reports in the Index UI now supports local time zone and currency for publishers, in an open Beta. For more information on creating a report using your local time zone and currency, see Create a custom report.

Publishers

May 4, 2022

New and updated targeting options for deals using inventory groups

Publishers creating deals using inventory groups can now target their deals against the following targeting criteria:

• Device types

• Video placements

Previously, ad formats and ad units were managed through the Ad units field. We have now separated ad formats and ad units targeting into two separate fields:

• Ad formats

• Ad units

For more information on how to specify targeting criteria in a deal, see Create a direct deal.

Publishers

May 2, 2022

New Universal IDs (Beta)

Six new Universal IDs are available in an open Beta for publishers and a closed Beta for buyers, including:

• Audigent (inferred ID)

• Epsilon (inferred ID)

• ID5 (inferred ID)

• Lotame (inferred ID)

• SharedID (inferred ID)

• TrustPid (authenticated ID)

For more information about using a Universal ID provider, see Matching users using a Universal ID provider.

Publishers

Buyers

April 12, 2022

Reporting API for DSPs (Beta)

Index has released our Reporting API to DSPs in Beta. The Reporting API provides DSPs with direct access to aggregated reporting on all of their activity from Index. DSPs can access Index’s many reporting fields by using the API to create custom reports tailored to each of their specific needs. For more information, see Reporting API.

DSPs

April 7, 2022

Support for multiple ad sizes in a single bid request

Index Exchange (Index) allows publishers to send a single bid request for an impression opportunity that supports multiple ad sizes. DSP partners can enable the OpenRTB 2.5 format object with Index to receive these ad sizes in a single request. Enabled DSPs must include the w and h values in the bid object of the bid response. To enable receiving multi-size requests, contact your Index Representative.

Note: Index supports multi-size on Prebid.js (version 5.3.0 or higher), IX Library™, OpenRTB, Google Open Bidding, AMP Real Time Config (RTC), and Amazon TAM integrations. We currently do not have support for Prebid Server.

Publishers

DSPs

April 6, 2022

Reports in the Index UI, Reporting API

We have released the following update for buyer fields in the Reporting UI and API:

• Discount Amount is now available as a new field for buyers. This field was previously only available for publishers.

For more information about this field, see Available fields.

Buyers

March 29, 2022

The Year-Over-Year Adjusted Net Revenue (Payment) History graph now shows payments in your local currency

Publishers

March 22, 2022

Replacement of legacy Payments screen

The legacy Payments screen in the Index UI will be removed on April 5, 2022 and replaced with the new Payments screen. For more information on the new Payments screen, see View your payments from Index.

Publishers

March 16, 2022

New values added to Reports in the Index UI and the Reporting API

We have added two new values to the demand_channel field for all reports created using Reports in the Index UI or the Reporting API:

• inventory_packages

• platform_deal

For more information, see Available fields.

Publishers

Buyers

As part of Index Exchange's ongoing commitment to privacy, Index now removes all query strings in the site.ref field in bid requests that we send to DSPs. This change also applies to Client Audit Logs. For example, the value in the site.ref field that previously contained user data in a query string, such as www.example.com/article?n=joe is now sent to DSPs as www.example.com/article.

For more information about this field for publishers, see List of supported OpenRTB bid request fields for sellers.

For more information about this field for DSPs, see List of supported OpenRTB bid request fields.

Publishers

Buyers

DSPs

February 17, 2022

ID Match Extension

Index has released an updated version of ID Match Extension, an addressability solution that matches users in cookie-based environments.

For more information about ID Match Extension and how publishers can enable ID Match Extension on their site, see Using ID Match Extension to scale Universal ID-based addressability.

Publishers

Buyers

DSPs

February 14, 2022

Reports in the Index UI for buyers

The Reports page in the Index UI is now available for buyers in GA. The Reports page provides buyers with the ability to create, schedule, and manage their own reporting data directly in the Index UI. For more information, see Reports in the Index UI.

Buyers

February 14, 2022

Reporting API for buyers

Index has released our Reporting API to buyers. The Reporting API provides buyers with direct access to aggregated reporting on all of their activity from Index. Buyers can access Index’s many reporting fields by using the API to create custom reports tailored to each of their specific needs. To learn more, see Reporting API

Buyers

February 14, 2022

Volume Incentives for buyers

Index has released our Volume Incentives for buyers program that allows eligible buyers to receive discounts on the payment owing for an impression, without impacting the publisher's revenue share.

For more information about this program for publishers, see Applying discounts for buyers.

For more information about this program for buyers, see Applying discounts for buyers.

To gain insight on how this program impacts your bidding traffic, you can create a report that includes the following two new reporting fields:

• Buyer Volume Incentives Applied

• Buyer Volume Incentives Savings Amount

For more information about these fields for publishers, see Available fields.

For more information about these fields for buyers, see Available fields.

Publishers

Buyers

February 9, 2022

Support for fidelities object introduced in SKAdNetwork 2.2

Index now supports the fidelities object in bid responses according to the SKAdNetwork protocol.

For more information about this object for publishers, see List of supported OpenRTB bid response fields for sellers.

For more information about this object for DSPs, see List of supported OpenRTB bid response fields for DSPs.

Publishers,

DSPs

February 9, 2022

Support for OpenRTB connectiontype parameter

You can now send the connectiontype field in the Device object in the bid request. Sending this field lets DSPs know if the device is using a cellular connection or WiFi, allowing them to optimize the campaigns and creatives in their bids.

For more information about this field for publishers, see List of supported OpenRTB bid request fields for sellers.

For more information about this field for DSPs, see List of supported OpenRTB bid request fields for DSPs.

Publishers,

DSPs

February 9, 2022

Payments in the Index UI

The Payments (beta) screen in the Index UI is now available for publishers in an open Beta. The Payments (beta) screen allows publishers to see payment-related information including net revenue, adjustments, any applicable taxes, adjusted net revenue, and more.

For more information about your payments, see View your payments from Index.

Publishers

January 29, 2022

Support for ifa_type and content extension objects

Index now supports the following new OpenRTB fields in bid requests:

• ifa_type: The new ifa_type field in the device extension object helps identify the source of the Identifier for Advertising (IFA) according to the IAB Tech Lab's Guidelines for Identifier for Advertising (IFA) on CTV/OTT platforms. DSPs can use the ifa_type and ifa fields together to control the frequency of ads that are served.

• content.extension object: The new Index-specific content extension object fields allow publishers to provide channel and network details for CTV and OTT content. DSPs can use this information for contextual targeting and resource grouping, which could increase the value of the inventory.

For more information about these fields for publishers, see List of supported OpenRTB bid request fields for sellers.

For more information about these fields for DSPs, see List of supported OpenRTB bid request fields for DSPs.

Publishers,

DSPs

January 25, 2022

Update to Index’s TTL (time to live)

Publishers, DSPs