Release Notes

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Date Feature Description For

June 1, 2021

IX Prebid.js adapter updates

We have released the following updates to the IX Prebid.js adapter:

  • Added support for COPPA privacy framework. We are now able to ingest COPPA compliance information that is passed to us from Prebid.js.

  • We are now reading the dealID field from a new location that provides faster processing and improved load balancing.

Publishers must upgrade their Prebid.js to the latest version for these changes to take effect.

Publishers

April 28, 2021

Neustar

The Neustar RTI adapter is now available in an open Beta for IX Library publishers and a closed beta for buyers based in the US. By enabling Neustar, publishers can activate IX Matched Audience deals with buyers to target people-based audiences from Neustar. For more information about Neustar, see Matching users using Neustar (Beta).

Publishers

Buyers

April 8, 2021

New certified adapter: NoBid

NoBid is a new certified adapter that is now available in the IX Library. The IX App reflects this change. You'll see NoBid in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).

Publishers

March 30, 2021

Updated UUID format

Index Exchange (IX) now sends our DSPs a 36-character Universally Unique Identifier (UUID) in the bidRequest.id, which conforms with RFC-4122.

DSPs

March 29, 2021

Reporting API (Beta)

IX has released a Beta version of our new Reporting API to publishers. The Reporting API provides publishers direct access to aggregated reporting on all of their activity from IX. Publishers can access IX’s many reporting fields by using the API to craft custom reports tailored to each of their specific needs. These reports can then be scheduled and either downloaded directly from the API or delivered through email or to an Amazon S3 bucket. To learn more, see Reporting API (Beta).

Publishers

March 25, 2021

Updated bid request endpoint for IX's video bidder

We have a new bid request URL for Index Exchange (IX)'s video bidder: http://instream.casalemedia.com and https://instream.casalemedia.com. This new URL provides an improved load balancing system, which can support larger volumes of traffic with faster response times.

Publishers

March 24, 2021

Price floors module in IX Prebid.js

The Index Exchange (IX) Prebid.js adapter now supports Prebid's Price Floors module. This feature is enabled automatically for publishers leveraging the Price Floors module when upgrading to Prebid.js version 4.32 or higher.

Publishers

March 16, 2021

New certified adapter: Concert

Concert is a new certified adapter that is now available in the IX Library. The IX App reflects this change. You'll see Concert in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).

Publishers

March 16, 2021

 

RTI adapter update

IX has released an updated version of Merkle's RTI adapter with support for 4Cite. 4Cite identifies users in cookieless environments, increasing audience spend across browsers. It provides a super-set of M1 functionality. To learn more about 4Cite, see Matching users using Merkle.

Publishers

March 11, 2021

Adapter updates

Three IX Library partners have updated their adapter to add support for CCPA: Consumable, Conversant Media, and JustPremium.

Publishers

March 8, 2021

Support for content and producer objects

We now support the following objects to allow buyers to determine if the inventory is for OTT: bidrequest.app.producer, bidrequest.app.content, bidrequest.site.producer, and bidrequest.site.content. For more information, see List of supported OpenRTB bid request fields for sellers and List of supported OpenRTB bid request fields.

Publishers, DSPs

February 23, 2021

New certified adapter: Adyoulike

Adyoulike is a new certified adapter that is now available in the IX Library. The IX App reflects this change. You'll see Adyoulike in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).

Publishers

Feb 22, 2021

Support for SKAdNetwork

Index Exchange (IX) has added support for Apple's SKAdNetwork, a method for validating advertiser app installations on iOS 14+. IX has added new objects to bid requests and responses to comply with the IAB Tech Lab's technical specifications for SKAdNetwork.

Publishers

DSPs

February 16, 2021

New look and feel to the legacy IX App UI

The legacy IX App UI has a new look and feel that matches the new IX App UI. It features a new side navigation menu that replaces the old top navigation menu, and theme updates such as font and colors.

The legacy IX App also has new navigation paths to perform the following tasks:

  • Managing your IX Library™ can now be done under IX Library.
  • Creating and managing deals, and viewing the Deal Section Allocation report can now be done under Private Market.
  • Viewing campaigns and managing blocks can now be done under Blocks & Campaigns.

Publishers

January 28, 2020

Outstream multi-format ad units in IX Prebid.js adapter

The Index Exchange (IX) Prebid.js adapter now supports multi-format outstream ad units for banner and video demand. To receive this update, publishers must:

  • Have IX configured for outstream.
  • Upgrade to Prebid.js version 4.24 or higher.

Publishers

January 15, 2021

Support for the OpenRTB Native impression object

Index Exchange (IX) now supports the OpenRTB native impression object. This object is currently in Beta testing. For more information on how IX supports Native ads, contact your IX Representative.

DSPs

January 14, 2021

Logging in to the IX App

Index Exchange (IX) will now automatically redirect publishers using the IX App from the old login page at https://system.indexexchange.com to the new login page at https://app.indexexchange.com. We recommend that you update your bookmarks to use the new login page: https://app.indexexchange.com.

Publishers

January 12, 2021

New Buyer Deal Discovery UI

The Buyer Deal Discovery UI is now in closed Beta and available to select buyers. The Buyer Deal Discovery UI is located in the IX App and allows buyers to easily find and view details of any deal associated with specific DSP seats or Trading Desk IDs. For more information, see How buyers can view deals with publishers.

Buyers