Release Notes

December 6, 2021

Inventory Packages

Inventory Packages are now available in a closed Beta to publishers and buyers. Inventory Packages allows buyers to purchase publisher inventory using open market rates and does not require deal negotiation. By providing buyers the ability to curate their desired inventory and supply path, Inventory Packages can help publishers monetize their inventory that is most relevant to buyers. For more information on Inventory Packages, see What are Inventory Packages?

Publishers

Buyers

October 27, 2021

Reporting updates

Monthly reports that are created in the Reporting API or Reports in the Index UI can now be scheduled for delivery on the first day of the month, and will include all data for the previous month. For more information on creating and scheduling reports, see Reports in the Index UI.

Publishers

October 14, 2021

Index UI updates

As a part of the Index UI enhancements, we have made the following updates:

• New Account Settings screen: When you log in to the Index UI, you will see a new Account Settings option on the left navigation pane. This replaces the old My Accounts screen that showed the user's profile, opt-ins, and ads.txt entry. For more information about the available settings, see View and edit your account settings in the Index UI.

• New API Access screen: We added a new API Access option which allows you to generate an API key to access our APIs. You can access it by clicking your publisher name at the top-right corner of the Index UI and then clicking API Access.

October 8, 2021

Floor types and floor status deprecation notice

As of October 31, 2021 the following floor types will be deprecated and can no longer be set in the Index UI or Publisher API:

• Audience type

• DSP

• DSP by buyer

• Creative type

• Frequency (domain depth)

The floor type status option Override will also be deprecated at this time.

Existing floors of these types will be removed. Make sure all of your Index UI and related API configurations are updated to reflect these changes.

Publishers

October 8, 2021

Reports in the Index UI for buyers (Beta)

The Reports page in the Index UI is now available for buyers in closed Beta. The Reports page provides buyers with the ability to create, schedule, and manage their own reporting data directly in the Index UI. For more information, see Reports in the Index UI (Beta).

Buyers

September 24, 2021

Update to the tagid field passed in the bid request

We will now pass the same tagid that the publisher includes in the tagid field of the BidRequest.imp object to DSPs, instead of Index Exchange (Index)'s representation of it. The tagid is used to identify a specific ad placement or ad tag that was used to initiate the auction. tagid applies only to traffic coming from server-to-server and Google Open Bidding integrations. If no tagid is specified, we will pass our own site ID instead.

DSPs, Publishers

September 20, 2021

Seller-defined audiences support

We now support the following objects to allow sellers to pass additional information to DSPs:

• user.data[].name, user.data[].ext and user.data.segment[]

• site.content.data[].name, site.content.data[].ext and site.content.data.segment[]

• app.content.data[].name, app.content.data[].ext and app.content.data.segment[]

For more information, see List of supported OpenRTB bid request fields for sellers and List of supported OpenRTB bid request fields.

DSPs, Publishers

September 16, 2021

New date range options for Reports in the Index UI and  Reporting API

When creating a report in the Index UI or the Reporting API, you can now choose year to date or quarter to date as your date range option.

For more information, see the date range options table in Create a report.

Publishers

September 8, 2021

Index's Outstream Video Renderer in Prebid.js (Alpha)

Index's Outstream Video Renderer in Prebid.js is now available in Alpha for select publishers. For more information about this feature, see our documentation on Prebid.org or contact your Index Representative.

Publishers

August 30, 2021

New file type options for reports in the Reporting API

When creating or updating a report using the Reporting API, you can now choose one of the following file types for your report: csv, csv.gz, or csv.zip.

For more information, see the fileType field in our Create a report API documentation.

Publishers

August 26, 2021

New Deals API

The new Deals API allows publishers to view, create, and manage their Private Marketplace deals that they have negotiated with buyers. With the new Deals API, publishers can perform the necessary tasks to create a deal, including:

• Create an inventory group to group site tags together for deal targeting

• Configure deal settings, including inventory and targeting settings

• Retrieve targeting information and apply it to a deal

For more information on how to use the API and see all of the available routes, see Getting started with the Deals API.

Publishers

August 25, 2021

New reporting fields added to the Reporting API and Reports in the Index UI

We've added the following new reporting fields to provide publishers with additional granularity on open market versus deal-based impressions:

• open_ad_spend

• open_impressions

• open_publisher_payment

• demand_channel

For more information on each field, see Data dictionary.

Publishers

August 24, 2021

New source.ext fields in bid requests sent to DSPs

Index Exchange (Index) will now include the sourceType and sourceOrigin fields in the bid request source.ext object sent to DSPs. These fields indicate where the impression opportunity came from.

DSPs

August 19, 2021

Reporting API and Reports in the Index UI

The Reporting API and Reports in the Index UI are now released in general availability for all publishers.

For more information on Reports in the Index UI, see Reports in the Index UI.

For more information on the Reporting API, see Reporting API.

Publishers

August 19, 2021

Reporting tools deprecation notice

Index Exchange (Index) will be deprecating the following two reporting tools on September 30th, 2021:

• Domo: All publisher access to Domo.

• Custom Reports in the Index UI and Publisher API: The legacy Custom Reports screen in the Index UI and the corresponding publisher reporting API routes. For more information, see Additional reports and Publisher API (Reports).

Client Audit Logs (CAL), the Reporting API, or Reports in the Index UI should replace all reporting use cases from either Domo or the legacy Custom Reports screen.

Publishers

August 17, 2021

New Publisher Deal UI and features in the Index UI

The Index UI has a new, simplified process for creating a new deal and features the following new improvements:

• New deals form using inventory groups: This new form provides a fast, reliable, and logical workflow for creating a new deal. For more information, see Creating a new deal using inventory groups.

• New inventory groups: You can now use inventory groups to define your deal's targeting. An inventory group allows you to group site tags to create categories within your inventory that you want to target in the same way and apply to a specific deal. For more information, see Create an inventory group

• New deal types: There are three new deal types that you can choose from when creating a new deal: Private Auction deal, Preferred deal, and Custom. For more information, see Comparing deal types.

• New Publisher Deals page: The new Publisher Deals page allows you to view, search, and filter for all the deals that you have set up with buyers. For more information, see How publishers can view deals with buyers.

Publishers

August 9, 2021

Adapter updates: Kargo

Kargo has updated their adapter in the IX Library™ and now supports GDPR and LiveRamp IdentityLink (IDL).

Publishers

August 5, 2021

Zeotap

Zeotap's ID+ is now available on Index Exchange (Index) in Beta for buyers, DSPs, and publishers who are using the IX Library or Prebid.js. Publishers can also activate Index Matched Audience deals when they enable Zeotap. For more information about Zeotap, see Matching users using .

Publishers

Buyers

DSPs

June 21, 2021

Support for Global Placement ID (gpid)

Publishers can now send ad slot or placement identifiers through the dfp_ad_unit_code or gpid attribute. Supported DSPs will receive this identifier from Index Exchange (Index) in the bid request gpid attribute.

Publishers
DSPs

June 21, 2021

Reports in the Index UI (Beta)

The Index UI has a new Reports page and is now available in Beta for publishers. The Reports page provides publishers with the ability to create, schedule, and manage their own reports directly in the Index UI. The Reports page in the Index UI is the UI component of the Reporting API. For more information, see Reports in the Index UI.

Publishers

June 1, 2021

Index Prebid.js adapter updates

We have released the following updates to the Index Prebid.js adapter:

• Added support for COPPA privacy framework. We are now able to ingest COPPA compliance information that is passed to us from Prebid.js.

• We are now reading the dealID field from a new location that provides faster processing and improved load balancing.

Publishers must upgrade their Prebid.js to the latest version for these changes to take effect.

Publishers

April 28, 2021

Neustar

The Neustar RTI adapter is now available in an open Beta for IX Library publishers and a closed beta for buyers based in the US. By enabling Neustar, publishers can activate Index Matched Audience deals with buyers to target people-based audiences from Neustar. For more information about Neustar, see Matching users using (Beta).

Publishers

Buyers

April 8, 2021

New certified adapter: NoBid

NoBid is a new certified adapter that is now available in the IX Library. The Index UI reflects this change. You'll see NoBid in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).

Publishers

March 30, 2021

Updated UUID format

Index Exchange (Index) now sends our DSPs a 36-character Universally Unique Identifier (UUID) in the bidRequest.id, which conforms with RFC-4122.

DSPs

March 29, 2021

Reporting API (Beta)

Index has released a Beta version of our new Reporting API to publishers. The Reporting API provides publishers direct access to aggregated reporting on all of their activity from Index. Publishers can access Index’s many reporting fields by using the API to craft custom reports tailored to each of their specific needs. These reports can then be scheduled and either downloaded directly from the API or delivered through email or to an Amazon S3 bucket. To learn more, see Reporting API.

Publishers

March 25, 2021

Updated bid request endpoint for Index's video bidder

We have a new bid request URL for Index Exchange (Index)'s video bidder: http://instream.casalemedia.com and https://instream.casalemedia.com. This new URL provides an improved load balancing system, which can support larger volumes of traffic with faster response times.

Publishers

March 24, 2021

Price floors module in Index Prebid.js

The Index Exchange (Index) Prebid.js adapter now supports Prebid's Price Floors module. This feature is enabled automatically for publishers leveraging the Price Floors module when upgrading to Prebid.js version 4.32 or higher.

Publishers

March 16, 2021

New certified adapter: Concert

Concert is a new certified adapter that is now available in the IX Library. The Index UI reflects this change. You'll see Concert in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).

Publishers

March 16, 2021

RTI adapter update

Index has released an updated version of Merkle's RTI adapter with support for 4Cite. 4Cite identifies users in cookieless environments, increasing audience spend across browsers. It provides a super-set of M1 functionality. To learn more about 4Cite, see Matching users using .

Publishers

March 11, 2021

Adapter updates

Three IX Library partners have updated their adapter to add support for CCPA: Consumable, Conversant Media, and JustPremium.

Publishers

March 8, 2021

Support for content and producer objects

We now support the following objects to allow buyers to determine if the inventory is for OTT: bidrequest.app.producer, bidrequest.app.content, bidrequest.site.producer, and bidrequest.site.content. For more information, see List of supported OpenRTB bid request fields for sellers and List of supported OpenRTB bid request fields.

Publishers, DSPs

February 23, 2021

New certified adapter: Adyoulike

Adyoulike is a new certified adapter that is now available in the IX Library. The Index UI reflects this change. You'll see Adyoulike in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).

Publishers

Feb 22, 2021

Support for SKAdNetwork

Index Exchange (Index) has added support for Apple's SKAdNetwork, a method for validating advertiser app installations on iOS 14+. Index has added new objects to bid requests and responses to comply with the IAB Tech Lab's technical specifications for SKAdNetwork.

Publishers

DSPs

February 16, 2021

New look and feel to the legacy Index UI UI

The legacy Index UI UI has a new look and feel that matches the new Index UI UI. It features a new side navigation menu that replaces the old top navigation menu, and theme updates such as font and colors.

The legacy Index UI also has new navigation paths to perform the following tasks:

• Managing your IX Library™ can now be done under IX Library.

• Creating and managing deals, and viewing the Deal Section Allocation report can now be done under Private Market.

• Viewing campaigns and managing blocks can now be done under Blocks & Campaigns.

Publishers

January 28, 2020

Outstream multi-format ad units in Index Prebid.js adapter

The Index Exchange (Index) Prebid.js adapter now supports multi-format outstream ad units for banner and video demand. To receive this update, publishers must:

• Have Index configured for outstream.

• Upgrade to Prebid.js version 4.24 or higher.

Publishers

January 15, 2021

Support for the OpenRTB Native impression object

Index Exchange (Index) now supports the OpenRTB native impression object. This object is currently in Beta testing. For more information on how Index supports Native ads, contact your Index Representative.

DSPs

January 14, 2021

Logging in to the Index UI

Index Exchange (Index) will now automatically redirect publishers using the Index UI from the old login page at https://system.indexexchange.com to the new login page at https://app.indexexchange.com. We recommend that you update your bookmarks to use the new login page: https://app.indexexchange.com.

Publishers

January 12, 2021

New Buyer Deal Discovery UI

The Buyer Deal Discovery UI is now in closed Beta and available to select buyers. The Buyer Deal Discovery UI is located in the Index UI and allows buyers to easily find and view details of any deal associated with specific DSP seats or Trading Desk IDs. For more information, see How buyers can view deals with publishers.

Buyers