Release Notes

Find information about what we have released recently

2021 | 2020 | 2019 | 2018

Date Feature Description For

September 16, 2021

New date range options for Reports in the IX App and  Reporting API

When creating a report in the IX App or the Reporting API, you can now choose year to date or quarter to date as your date range option.

For more information, see the date range options table in Create a report.


August 30, 2021

New file type options for reports in the Reporting API

When creating or updating a report using the Reporting API, you can now choose one of the following file types for your report: csv, csv.gz, or

For more information, see the fileType field in our Create a report API documentation.


August 26, 2021

New Deals API

The new Deals API allows publishers to view, create, and manage their Private Marketplace deals that they have negotiated with buyers. With the new Deals API, publishers can perform the necessary tasks to create a deal, including:

  • Create an inventory group to group site tags together for deal targeting

  • Configure deal settings, including inventory and targeting settings

  • Retrieve targeting information and apply it to a deal

For more information on how to use the API and see all of the available routes, see Getting started with the Deals API.


August 25, 2021

New reporting fields added to the Reporting API and Reports in the IX App

We've added the following new reporting fields to provide publishers with additional granularity on open market versus deal-based impressions:

  • open_ad_spend

  • open_impressions

  • open_publisher_payment

  • demand_channel

For more information on each field, see Data dictionary.


August 24, 2021

New source.ext fields in bid requests sent to DSPs

Index Exchange (IX) will now include the sourceType and sourceOrigin fields in the bid request source.ext object sent to DSPs. These fields indicate where the impression opportunity came from.


August 19, 2021

Reporting API and Reports in the IX App

The Reporting API and Reports in the IX App are now released in general availability for all publishers.

For more information on Reports in the IX App, see Reports in the IX App.

For more information on the Reporting API, see Reporting API.


August 19, 2021

Reporting tools deprecation notice

Index Exchange (IX) will be deprecating the following two reporting tools on September 30th, 2021:

  • Domo: All publisher access to Domo.

  • Custom Reports in the IX App and Publisher API: The legacy Custom Reports screen in the IX App and the corresponding publisher reporting API routes. For more information, see Additional reports and Publisher API (Reports).

Client Audit Logs (CAL), the Reporting API, or Reports in the IX App should replace all reporting use cases from either Domo or the legacy Custom Reports screen.


August 17, 2021

New Publisher Deal UI and features in the IX App

The IX App has a new, simplified process for creating a new deal and features the following new improvements:

  • New deals form using inventory groups: This new form provides a fast, reliable, and logical workflow for creating a new deal. For more information, see Creating a new deal using inventory groups.

  • New inventory groups: You can now use inventory groups to define your deal's targeting. An inventory group allows you to group site tags to create categories within your inventory that you want to target in the same way and apply to a specific deal. For more information, see Create an inventory group

  • New deal types: There are three new deal types that you can choose from when creating a new deal: Private Auction deal, Preferred deal, and Custom. For more information, see Comparing deal types.

  • New Publisher Deals page: The new Publisher Deals page allows you to view, search, and filter for all the deals that you have set up with buyers. For more information, see How publishers can view deals with buyers.


August 9, 2021

Adapter updates: Kargo

Kargo has updated their adapter in the IX Library™ and now supports GDPR and LiveRamp IdentityLink (IDL).


August 5, 2021


Zeotap's ID+ is now available on Index Exchange (IX) in Beta for buyers, DSPs, and publishers who are using the IX Library or Prebid.js. Publishers can also activate IX Matched Audience deals when they enable Zeotap. For more information about Zeotap, see Matching users using Zeotap (Beta).




June 21, 2021

Support for Global Placement ID (gpid)

Publishers can now send ad slot or placement identifiers through the dfp_ad_unit_code or gpid attribute. Supported DSPs will receive this identifier from Index Exchange (IX) in the bid request gpid attribute.


June 21, 2021

Reports in the IX App (Beta)

The IX App has a new Reports page and is now available in Beta for publishers. The Reports page provides publishers with the ability to create, schedule, and manage their own reports directly in the IX App. The Reports page in the IX App is the UI component of the Reporting API. For more information, see Reports in the IX App.


June 1, 2021

IX Prebid.js adapter updates

We have released the following updates to the IX Prebid.js adapter:

  • Added support for COPPA privacy framework. We are now able to ingest COPPA compliance information that is passed to us from Prebid.js.

  • We are now reading the dealID field from a new location that provides faster processing and improved load balancing.

Publishers must upgrade their Prebid.js to the latest version for these changes to take effect.


April 28, 2021


The Neustar RTI adapter is now available in an open Beta for IX Library publishers and a closed beta for buyers based in the US. By enabling Neustar, publishers can activate IX Matched Audience deals with buyers to target people-based audiences from Neustar. For more information about Neustar, see Matching users using Neustar (Beta).



April 8, 2021

New certified adapter: NoBid

NoBid is a new certified adapter that is now available in the IX Library. The IX App reflects this change. You'll see NoBid in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).


March 30, 2021

Updated UUID format

Index Exchange (IX) now sends our DSPs a 36-character Universally Unique Identifier (UUID) in the, which conforms with RFC-4122.


March 29, 2021

Reporting API (Beta)

IX has released a Beta version of our new Reporting API to publishers. The Reporting API provides publishers direct access to aggregated reporting on all of their activity from IX. Publishers can access IX’s many reporting fields by using the API to craft custom reports tailored to each of their specific needs. These reports can then be scheduled and either downloaded directly from the API or delivered through email or to an Amazon S3 bucket. To learn more, see Reporting API.


March 25, 2021

Updated bid request endpoint for IX's video bidder

We have a new bid request URL for Index Exchange (IX)'s video bidder: and This new URL provides an improved load balancing system, which can support larger volumes of traffic with faster response times.


March 24, 2021

Price floors module in IX Prebid.js

The Index Exchange (IX) Prebid.js adapter now supports Prebid's Price Floors module. This feature is enabled automatically for publishers leveraging the Price Floors module when upgrading to Prebid.js version 4.32 or higher.


March 16, 2021

New certified adapter: Concert

Concert is a new certified adapter that is now available in the IX Library. The IX App reflects this change. You'll see Concert in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).


March 16, 2021


RTI adapter update

IX has released an updated version of Merkle's RTI adapter with support for 4Cite. 4Cite identifies users in cookieless environments, increasing audience spend across browsers. It provides a super-set of M1 functionality. To learn more about 4Cite, see Matching users using Merkle.


March 11, 2021

Adapter updates

Three IX Library partners have updated their adapter to add support for CCPA: Consumable, Conversant Media, and JustPremium.


March 8, 2021

Support for content and producer objects

We now support the following objects to allow buyers to determine if the inventory is for OTT:,,, and For more information, see List of supported OpenRTB bid request fields for sellers and List of supported OpenRTB bid request fields.

Publishers, DSPs

February 23, 2021

New certified adapter: Adyoulike

Adyoulike is a new certified adapter that is now available in the IX Library. The IX App reflects this change. You'll see Adyoulike in the Configure Other Adapters section under the Add Adapters drop-down list (when you navigate to IX Library).


Feb 22, 2021

Support for SKAdNetwork

Index Exchange (IX) has added support for Apple's SKAdNetwork, a method for validating advertiser app installations on iOS 14+. IX has added new objects to bid requests and responses to comply with the IAB Tech Lab's technical specifications for SKAdNetwork.



February 16, 2021

New look and feel to the legacy IX App UI

The legacy IX App UI has a new look and feel that matches the new IX App UI. It features a new side navigation menu that replaces the old top navigation menu, and theme updates such as font and colors.

The legacy IX App also has new navigation paths to perform the following tasks:

  • Managing your IX Library™ can now be done under IX Library.
  • Creating and managing deals, and viewing the Deal Section Allocation report can now be done under Private Market.
  • Viewing campaigns and managing blocks can now be done under Blocks & Campaigns.


January 28, 2020

Outstream multi-format ad units in IX Prebid.js adapter

The Index Exchange (IX) Prebid.js adapter now supports multi-format outstream ad units for banner and video demand. To receive this update, publishers must:

  • Have IX configured for outstream.
  • Upgrade to Prebid.js version 4.24 or higher.


January 15, 2021

Support for the OpenRTB Native impression object

Index Exchange (IX) now supports the OpenRTB native impression object. This object is currently in Beta testing. For more information on how IX supports Native ads, contact your IX Representative.


January 14, 2021

Logging in to the IX App

Index Exchange (IX) will now automatically redirect publishers using the IX App from the old login page at to the new login page at We recommend that you update your bookmarks to use the new login page:


January 12, 2021

New Buyer Deal Discovery UI

The Buyer Deal Discovery UI is now in closed Beta and available to select buyers. The Buyer Deal Discovery UI is located in the IX App and allows buyers to easily find and view details of any deal associated with specific DSP seats or Trading Desk IDs. For more information, see How buyers can view deals with publishers.