Demand Side Platforms

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Integrate

Integrate with IX as a DSP using OpenRTB

Manage your traffic

Targeting options to manage traffic

Controlling traffic volume and routing

Compress traffic using GZIP

User data matching

 Improving bidding with user data matching

Optimization strategies

Optimizing bidding

Receiving inventory from filtered traffic

Reducing CPM using Bid Translation

Identity

What is Identity?

How RTI works in the IX Library

Receive RTI identifiers in bid requests

List of supported RTI providers

Joining the Advertising ID Consortium

Private Marketplace

Types of deals and auctions that IX supports

Reporting
 Retrieving non-aggregated data using Client Audit Logs

Guidelines

Demand quality guidelines

Privacy regulation support