Frequently asked questions

If you're a publisher The owner of a website or app where advertisements are served. who has login access to the Index Support Portal, you can create a support case with Index. If you have an Index Representative assigned to you, you can contact them.

You can add additional email recipients to financial statements by emailing your Index Representative or by creating a support case.

Yes! Create a support case or contact your Index Representative and provide the following information:

• Email Address

• First Name

• Last Name

• Company Name

• Address

• City

• State

• Postal Code

• Country

• Phone Number

To see integration options to directly integrate with Index without the use of a third-party, refer to Formats supported by direct integration options. To see options for using a third-party ad server A platform that manages, stores, and delivers advertisements to a publisher's site. or an SSP Supply-Side Platform (SSP). A software platform used by publishers to automate real-time inventory sales to advertisers through an ad exchange or DSP. Also known as the sell-side. to send supply to Index, refer to Formats supported by third-party integration options.

The Global Placement Identifier (GPID) is a global unique identifier that represents a specific ad unit or placement on a publisher's site. It is defined by the publisher and is passed in OpenRTB An open industry standard for communication between buyers and sellers of online advertising in real-time bidding auctions. It's published by the IAB. bid requests to DSPs. GPID helps DSPs accurately assess an impression opportunity and improves transparency for buyers. If bid requests do not specify the GPID, a DSP Demand-Side Platform (DSP). A software platform that automates bidding decisions in real-time and efficiently connects buyers and audiences through an ad exchange or SSP. Also known as a buy-side platform. may choose not to buy inventory or may buy inventory through different exchanges or channels. For more information on how to send GPID to Index, see Send the Global Placement Identifier (GPID) to Index.

For a list of best practices for optimizing your outstream An ad placement where the video is not the focal point of the screen and plays with sound-off by default. They can display before, between, or after text, or accompanying streaming content (pre-roll, mid-roll, and post-roll ads), as an interstitial ad, or display as a standalone ad such as slideshows or native feeds. video supply integration with Index, see Best practices for monetizing outstream video supply.

For a list of best practices for optimizing your streaming TV Streaming TV (STV). Video content that is shown across any device with an internet connection, for example a Connected TV (CTV). integration with Index, see Best practices for monetizing STV supply.

Yes! They are available in our List of supported OpenRTB bid request fields for sellers and List of supported OpenRTB bid response fields for sellers.

No, you do not need to send an invoice to Index.

Each month, Index will issue a statement for the previous month's activity. This statement will be emailed to all finance contacts around the 15th of each month. Within the statement, you will find your payment terms and the payment date.

Index bills in the Eastern Time zone. Index pays in USD unless stated otherwise in your contract.

Create a support case or your Index Representative and send us the information below when submitting a case. We'll update your account on your behalf.

• Beneficiary Name exactly as it appears in the bank account

  • Beneficiary address: street name and number

  • Beneficiary address: city and postal code

  • For US Banks only: Account Number

  • For US Banks only: ABA

  • For International Banks only: SWIFT or BIC

  • For International Banks only: IBAN number

• Bank Name

  • Bank Address: street name and number

  • Bank Address: city and postal code

  • Bank Address: other

  • Bank Address: country

We'll reach out to you shortly after your case is submitted to verify the information.

The time zone that is used to display data in the Index UI The Index UI at app.indexexchange.com that allows you to manage integration settings, such as inventory, campaign, and deal settings. is set up when your account is created. To change it to a different timezone, create a support case or contact your Index Representative.

You can see a complete list of all available reporting metrics for the Client Audit Logs (CAL Client Audit Logs (CAL) API. An API that allows Index customers to retrieve log files for impression and bid event data.) API, the Reporting API An Index product that provides aggregated reporting data that can be delivered through email, Amazon S3 bucket, or pulled through the API. The Reporting API allows customers to create their own customized reports and schedule their automated delivery., and Reports in the Index UI in our Data dictionary

Index offers access to reporting data through the following products:

• Reports in the Index UI: You can use the Index UI to create, schedule, and manage your own reports. Building reports in the Index UI is designed for users who want to easily create and manage their reports through a user friendly UI. For more information, see Reports in the Index UI.

• Reporting dashboard: You can use the reporting dashboard to view and filter performance metrics and visualizations. For more information, see Dashboard.

• Inventory Statistics: You can use the Inventory Statistics dashboard to view and filter metrics about your inventory. For more information, see Inventory statistics.

• Deals dashboard: You can use the deals dashboard to view and filter metrics about your deal A private auction that allows publishers to offer specific inventory directly to selected buyers identified by a deal ID. Terms are negotiated and are agreed upon before the auction occurs. performance. For more information, see Monitoring your deals in the Deals dashboard.

• Reporting API: The Reporting API provides aggregated reporting data that can be delivered through email, Amazon S3 bucket, or pulled through the API. You can create your own customized reports and schedule their automated delivery. For more information, see Reporting API.

• Client Audit Logs (CAL) API: The Client Audit Logs (CAL) API allows you to retrieve raw log files for impression and bid events through the API. It requires a more technical setup and maintenance on your end, but provides you with the freedom to build out your own reporting solution. This solution is best for publishers with engineering resources. For more information, see Using the Client Audit Logs API.

Index has an automated deal sync with The Trade Desk, Display & Video 360, and Xandr. For details on how the sync process works, see Deal synchronization options. If you are having issues finding the deal after the sync period, contact your Index Representative or create a support case. If your buyer is using another DSP, you need to provide the deal ID to the buyer. If you have already provided the deal ID to the buyer, review that the seat ID is correct in the deal setup.

You can use the Deal Activity Tab in the Index UI to get a quick, high-level understanding of how a deal is performing and use this information to troubleshoot an under-performing deal. For more information, see View how a specific deal is performing.

You can create a direct deal with a buyer, a programmatic guaranteed deal, or you can create a Deal with Marketplaces with a Marketplace Partner.

It can take a couple of hours for changes to floor A pricing control used by publishers and exchanges to set a minimum sale price on inventory. prices or Post-Auction Discounts amounts to be applied. If you still don't see the updates reflected in reporting after a couple hours, contact your Index Representative.

Index Marketplaces is a platform that connects you to partners with unique data assets, buyer relationships, or curation expertise to make incremental demand accessible through your existing integration with Index Exchange.

Working together, you get access to these diverse media offers and receive demand from high-quality advertisers at competitive rates for your inventory. Your existing supply setup, floors, ad quality blocks, reporting, and billing will be seamlessly integrated for you to maintain total control. To learn more, see Accessing demand through Index Marketplaces.

Yes! You can create a Deal with Marketplaces that packages specific inventory for Index Marketplaces. You and the Marketplace Partner The owner of an Index Marketplace that curates their media solutions within the Index Marketplace and packages these offerings to bring incremental demand to publishers. For example, a Marketplace partner could be a media agency, a data provider, or retail media network. negotiate terms, and you can set specific pricing, targeting signals, contextual data, and audience segments for the inventory included in the deal. To learn more, see What is a Deal with Marketplaces (Beta)?

No, Deals with Marketplaces don't transact on the exchange. Instead, they are used as a targeting option inside of Marketplace Packages, which do transact on the exchange. As a result, Deals with Marketplaces only have data on impressions and do not have bid data, while a Marketplace Package targeting a Deal with Marketplaces does have bid data. To learn more, see What is a Deal with Marketplaces (Beta)?

This spend might be from a buyer that is part of the Marketplaces Incentives Program. Contact your Index Representative if you want to turn off that spend and we will block those buyer seats for you.

To see the Marketplace-based ad spend, total impressions, and total revenue for your Deals with Marketplaces, you can create a custom report in the Index UI. There are two deal ID fields that you can include in your report:

• To see spend on your Deals with Marketplaces, include the Marketplace Targeted Deal ID field in your report.

• To see which Marketplace Packages are targeting your Deals with Marketplaces, include the Deal ID field in your report.

To learn more, see View reporting data for Deals with Marketplaces (Beta).

A floor is a predefined minimum acceptable price for a winning bid for a piece of inventory. When floors are set on your inventory, Index will only accept bid responses from DSPs that are greater than or equal to the floor price, and reject bid responses below the specified floor price. Rejected bids that did not clear the floor price are shown as "bid below floor" in reports.

There's a few different types of floors that can be set at Index. You can set floors in your ad server or in the Index UI and there might be multiple floor values applicable for a given request. For a comparison of the floor types and how we determine which one gets sent to DSPs, see How floors work in the Index auction.

Index is committed to maintaining a clean and fraud-free exchange by choosing to work with select, premium sellers, both publishers and intermediaries, that drive consistent traffic from loyal audiences.

We review all publisher inventory prior to onboarding to make sure their inventory aligns with Index's quality standards. Publishers that don't meet these standards will not be integrated, or if already integrated, will be deactivated. To learn more these guidelines, see Inventory quality.

Yes. Each account with Index Exchange (Index) will have its own unique ads.txt A file that a publisher provides on their site which lists all of the sellers that are authorized to sell their inventory. Ads.txt adheres to the IAB Tech Lab's Authorized Digital Sellers standard that provides transparency into the supply chain, helps prevent domain spoofing, and disallows unauthorized reselling of inventory. entry. If you have multiple Index accounts, a separate entry will need to be added for each account. For more information on how to view your ads.txt entry, see Add Index to your ads.txt and app-ads.txt files.

Our ads.txt information must be added to all net new sites before they're live. Create a support case or contact your Index Representative to notify us of all net new sites and indicate when you've added them in your ads.txt file.